Do you feel like you’re missing out on social media? Or do you think it’s just a passing fad? Everyone’s been talking about it lately, and we’re sure you’re wondering if there’s value in it for you, as a B2B enterprise, an A/V dealer. Well, there is!

Social media has real value to you as a way to build your brand and authentically communicate with your customers and industry colleagues. Don’t get us wrong – social media takes commitment. You have to ADD VALUE, or you just become spam! We know you may have doubts about social media, but the reality is that more and more people are using it, and if your customers aren’t on it now, they will be very shortly. You don’t want to be left behind. Gary Kayye, founder of rAVe [Publications], has been using social media for three years. He's Twittered and YouTubed and blogged. He even teaches social media to college students (at UNC-Chapel Hill’s top-rated journalism school), and partnered with top industry organizations (CEDIA, InfoComm) to bring you social media coverage of industry events. He's had a few false starts, but, also, a lot of wild successes. He know what works and what doesn’t, and now want to pass that knowledge on to you.

Social Media Marketing for ProAV Dealers is a seminar specifically written for Integrators of AV gear and how they can leverage Social Media to build themselves, their brand, mid-share, market share and he'll even cover how to leverage social media in client service and support applications. This session will include coverage of Facebook, Twitter, YouTube, Flickr, LinkedIn, SecondLife, Podcasting, FriendFeed and more.

If you're not already interested in a Digital Signage (DS) network, you will be. The DS market is the key to the future of not only the ProAV market, but it's, literally, the future of a huge chunk of the Advertising market too!  The advertising opportunities that exist with the explosion of DOOH (Digital Out of Home) market (meaning any advertising that's not traditional TV, radio or print ads) have even set up a system where many DS networks can be totally financed within a couple of years via well-designed and integrated ad-based DS system. That's right - it's not only possible to justify the budget for a DS network but you can design a system that not only profitable for your client, but will give you residual revenue every month for years as well.  This seminar or keynote address is designed to help you understand Digital Signage, how it works, how to implement a system and how you can design it to leverage the Ad Networks, too!  And, we'll explore everything you need to know about the future of Digital Signage and how to justify it to your campus or facility. It's a 1-hour look at where DS is now and where it's heading with the integration of Social Networking and personalized digital information displays. Click Here to Download

If you're not already interested in a Digital Signage (DS) network, you will be. The advertising opportunities that exist with the explosion of DOOH (Digital Out of Home) market (meaning any advertising that's not traditional TV, radio or print ads) have even set up a system where many DS networks can be totally financed within a couple of years via well-designed and integrated ad-based DS system. This seminar or keynote address is designed for the potential end-user customer of a DS network and explores everything you need to know about the future of Digital Signage and how to justify it to your campus or facility. It's a 1-hour look at where DS is now and where it's heading with the integration of Social Networking and personalized digital information displays.

A PDF of this presentation is available to download for those who have attended this class. If you do not have the Password used to access the presentation contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , and then Click Here to Download

We have all heard the buzz words — convergence, integration, networking, digital. No matter which word you use, the reality is that we live in an IP-based world and an ever-changing workplace. Not only does the technology constantly change, but the skill sets required to work in this industry are always changing, too. In this new world, what do next-generation technologists need to know as they navigate the A/V and IT integrated environment? Ensuring that your staff is as advanced as the technology is more that just a stop along the information highway; it is a complete change in the navigation of your business. Detouring from the recommend route could have serious implications.

Join Gary Kayye as he explores the latest technologies and advances in our industry. He will also discuss the skill sets employees need to meet the demands of more complex software. Plan the roadmap for your employees now to ensure their future success. This session will help you prepare the best route for your business with five key steps toward A/V and IT integration. Don’t miss this opportunity to learn more about becoming a skilled, knowledgeable and trusted service partner in this new age of technology driven by networked devices.

A PDF of this presentation is available to download for those who have attended this class. If you do not have the Password used to access the presentation contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , and then Click Here to Download

Do you know if your customers are Early Adopter or Early Majority buyers? This is a BIG DEAL now as our industry has crossed a chasm into a new buyer and customer category - do you know how to serve this new audience? In the early days of the ProAV market, we all sold technology. Brighter this, louder that, smaller this, higher-performance that. Well, guess what? That's the OLD way to market, sell, design and install systems and technology. People don't want to buy technology—they want solutions. Sure, that's easy to say and you're probably even saying that yourself, but are you really doing it? Do you really know how to sell to this new client or are you always coming back to price (and reducing it)? This course will teach you how to apply the principals of Geoffrey Moore's Chasm Theory to every aspect of your business - from running it to selling gear to installing and servicing it. Simple as that. You will leave this course with real-world tools and ideas on how to grow, profitably and cater your business model to all buyer types. Each attendee will receive a free copy of Geoffrey Moore's Crossing the Chasm.

A PDF of this presentation is available to download for those who have attended this class. If you do not have the Password used to access the presentation contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , and then Click Here to Download

This course takes you on a journey from where AV started to where it is today and focuses on the AV future of IT-enabled AV products. What will that mean to everyone now, what we can do with IT-enabled AV and where the money is. In addition, Kayye will also talk about five future trends that will affect every business model in AV – from the integrator to the manufacturer to the end-user.

A PDF of this presentation is available to download for those who have attended this class. If you do not have the Password used to access the presentation contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , and then Click Here to Download

In the beginning, it was “trunk-slammers, then came the “box-houses” and now it’s the “Internet”. Customers have more choices from where to purchase AV Gear than ever before – and box-to-box, there’s no way a systems integrator can truly compete on price. Margins are at the worse level they have ever been. Price erosion has hit every segment of the AV market and we can’t fight it—try, and you’ll run out of time and resources.

But, re-position (or, in some cases, position) your company away from the box-sales mentality into a true systems integrator and design-build firm and you’ll have a winning combination for true profitability and growth well into the 21st Century. Successful companies in our industry have been doing this for years – selling stuff for more than many of their competitors, but all the while maintaining a market leadership position in share and performance. How? What are they doing that you can learn from?

Come hear from someone who’s been helping companies like these and a host of other ProAV manufacturers and dealers stand out from the pack without discounting and price slashing – in fact, their reputation’s built on customer support, quality, performance and people!

A PDF of this presentation is available to download for those who have attended this class. If you do not have the Password used to access the presentation contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , and then Click Here to Download

This class delves into the intricacies of selling true proactive service contracts and how and why you need to sell them.

A PDF of this presentation is available to download for those who have attended this class. If you do not have the Password used to access the presentation contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it