refers to a buying decision motivated at the point-of-purchase by such factors as buying convenience, price, promotion, impulse selection, etc.

refers to the number and type of people exposed to the specific ad, with an opportunity to see.

The number of separate ad exposures of an ad audience member during the venue visit, or other period.

The net number of viewers, of specified characteristics, in the vehicle zone who watched and listened to the ad, during a time period.

The number of seconds spent watching and listening to the ad.

(See Business Model) the “Ad Model” creates profit through ad display and sponsorship revenues, coupon redemption commissions and marketing intelligence sales.

the number of seconds required to view all of the ads in a rotation or loop.

A commercial time slot immediately before or after a specific ad or program.

A company that does media buying, planning and trafficking, which are carried out by credited advertising agencies. Selecting an advertising agency can ensure your advertisements are placed where you will gain maximum exposure and agencies will make decisions about the elements of design and content of your advertisement.

refers to the sum allocated by a company to its marketing department or to its advertising. Money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.

A unit interval (e.g. 10-second, 15-second, 20-second, 30-second, etc.) containing a commercial message supplied by an advertiser for insertion in the transmissions of a TV channel or digital signage network.

A segment reported advertising expenditures that includes spending on digital billboards, out-of-home television networks and place-based media.

is the light that exists in a scene. Also referred to as “natural light” or “existing light,” ambient light can be the found light inside a home, a restaurant or concert hall, or a bright, sunny day, a deep foggy day, a city at night...in other words, any kind of pre-existing light.

In the AV world, it's any unwanted object, visual distortion, or defect on a video screen.

the dimensions of a display screen's image expressed as a ratio of the horizontal width to the vertical height.