Digital Signage Glossary of TermsThere are 194 entries in this glossary.
refers to the partial segment of a medium's overall operating hours, during which programming and/or advertising is customized to appeal to a particular demographic or target audience.
A desire for a product or service. A buying decision is based on brand identity and the impression based on previous purchases and experience of use.
|Digital Advertising Networks||
Digital networks integrating targeted entertainment and/or information program content with advertising narrowcast through digital networks and/or screens in place based venues such as big box and small retail, transit, malls, grocery, health clubs, medical offices, gas stations, office buildings, hotels and other out of home consumer venues.
|Digital Billboards & Displays||
Communicate advertising-only messages through screens equipped with LED (Light emitting diode) or LCD (Liquid crystal display) technology, often changing at predetermined times, or through motion recognition technology, to showcase multiple brands.
refers to signage that is displayed in public spaces by means of projector, LCD, Plasma screen, Electronic billboard, Isle-talkers, etc. Multimedia content is usually displayed using a computer, also referred to as a digital engine or media player.
|Digital place-based Network||
Networks integrating targeted entertainment and/or information program content with advertising narrowcast through digital networks and/or screens in place based venues such as big box and small retail, transit, malls, grocery, health clubs medical offices, gas stations, office buildings, hotels and other out of home consumer venues.
a singular reference to a screen that is running digital signage content and typically replaces static billboards and posters.
A network of digital displays that is centrally managed and addressable for targeted information, entertainment, merchandising and advertising. (Synonyms): Dynamic Signage, Digital Signs, Electronic Signage, Digital Media Advertising, Digital Signage Network, In-store TV Network, Captive Audience Network, Narrowcasting Network, Out-of-home Media Network, Digital Media Network, Advertising Network, etc.
|Digital Signage Network||
the medium that digital signage content travels between the creation of the content, the displaying of the content on the screen, status information that proves that the content was actually displayed and reporting of how the network is functioning at any given time of the day.
|Digital Signage Player||
A Digital Signage Player is the device at customer sites where Digital Signage Software accesses and displays digital signage information that it "receives" from the controlling server. Digital Signage Players automatically communicate with a primary server and in some cases; roll over to backup servers in the event of an interruption. The player may further assure consistency and uninterrupted signage presentation by preloading pages while others are being displayed.
|Digital Signage Software||
software that is standalone or Internet based that drives a digital signage system and digital sign.
|Digital Signage Solutions||
A complete system with software, hardware, installation, training and sometimes even including content.
A video that has been placed in digitized format that is then able to be controlled by a PC.
When an invoice and the original order for an advertisement do not match.
is the process of using a display’s controls to calibrate the on screen image so that it matches the original source content, as its creator designed it. This allows the calibrated display to accurately reproduce the video signals from any source device, be it a computer, digital signage player, cable/satellite box, or Blu-Ray player.