The probability of being exposed to a medium’s content and/or the advertising it contains. OTS does not require actual exposure to all content or advertising.

Consistency of message content and tone across each delivery mechanism including executive and staff, ads, packaging, public and media relations, etc. each communication can result in brand-building or if consistency is lacking the result can be “de-branding”.

The official resource for information on out-of-home video advertising, marketing and metrics.