Methods for collecting information that do not require a respondent’s active participation.

Slang for two commercial announcements from the same sponsor that are presented back-to-back within a single commercial time segment. An example of this is two 15-second commercials in a 30-second time slot. This is also called double spotting.

Short for “picture element,” the smallest unit of data on display screen; represents only one color at at time.

The permanent disfiguring of a plasma screen image caused by the continuous display of a high-contrast object.

A thin, flat-screen display device that contains an inert mix of neon and xenon gases in cells beneath glass; when electrically charged, the gases turn into plasma that emits ultraviolet photons that, in turn, excite phosphors on the back of the cells, creating colored light.

Any device (hardware or software) that distributes video and audio content to a display.

A grouping of commercials and non-program material in which more than one advertiser's commercials air; also referred to as a commercial interruption or commercial break.

Acronym for point of purchase. Retail marketing term for a display or any advertising that targets customers near the cash register or the counter where items are bought; also known as point of sale (PoS), but PoS often refers to the equipment used to facilitate the retail transaction.

a screen rotated to the height of the display is greater than the width; portrait orientation can often be more eye-catching than horizontal or landscape orientation, which many more viewers identify with evermore prevalent widescreen TVs.

In-depth analysis executed after the flight has completed.

The most basic qualification for vehicle audience exposure is to be in the Presence of that vehicle. For a vehicle with sound, it means being in a location where the vehicle is audible. In all cases, it requires being in a location where the vehicle is visible.

Any of several different sampling approaches in which each element in the population has a known, non-zero probability of being selected.

A reporting mechanism in which logs are used to show that an ad actually played back on a digital signage system; some advertisers now also demand “proof of display,” verification that the ad was actually shown on the screens, as well as third-party audited play logs.

The likelihood that an individual consumer will buy a particular product.