BIG Outdoor has expanded its digital-out-of-home footprint along the E Walk retail corridor on West 42nd Street between Seventh and Eighth avenues in Times Square with the installation of a new dual-faced LED display.

The large-format LED spectacular features an 8 mm pixel pitch and is powered by SNA Displays’ EMPIRE Exterior line of outdoor LED video technology. BIG Outdoor owns and operates the digital asset and manages all media sales and content scheduling.

“The addition of this new dual-faced display further expands BIG Outdoor’s DOOH presence in the Times Square area while continuing to build on our strong partnership with E Walk,” said Bill Tagliaferri, president of BIG Outdoor. “Positioned along one of Manhattan’s busiest roadways, the unit gives brands a powerful opportunity to connect with audiences traveling in both directions, while perfectly complementing our 42nd Street Digital Domination and our broader portfolio throughout New York City.”

The new E Walk display faces West 42nd Street and is surrounded by three other SNA Displays LED installations, including one at Target Times Square and two at the intersection of 42nd Street and Eighth Avenue. The wedge-shaped design features two LED faces that converge at a point extending slightly from the building façade above the Dallas BBQ restaurant, providing extended read times for both vehicular and pedestrian traffic.

“We’ve worked with BIG Outdoor on numerous projects in Times Square and beyond,” said Pete Simon, director of out-of-home sales for SNA Displays. “This partnership has resulted in some truly impressive digital out-of-home projects that get a great deal of attention from the OOH advertising industry. We look forward to many more such collaborations in the future.”

Additional information on the 42nd Street and Eighth Avenue Digital Domination initiative is available through SNA Displays’ case studies covering the E Walk Retail and 661 Eighth Avenue installations. Details on the new E Walk display can be found on the SNA Displays website.