At events like ISE 2026, it becomes clear that the audiovisual industry rarely moves in small steps. Instead, the market tends to cross thresholds. One year a display is simply a screen. A few years later it becomes something much more.
Commercial displays are approaching one of those thresholds now.
For most of the past two decades, enterprise displays were evaluated primarily on visual performance and price. Resolution, brightness, and panel size dominated specification sheets. If the image looked good and the budget allowed for it, the conversation was largely complete.
