Volume 13, Issue 18 — September 24, 2021

rAVe DS [Digital Signage] — Volume 13, Issue 18
Latest headlines: Mark Coxon on the popular 3D signage taking over the internet, Bob Snyder on a new way to advertise in space and more

September 24, 2021 | Volume: 13 | Issue: 18

 

Happy Friday, #AVtweeps! I hope you’ve had a great week and that you’re looking forward to the weekend ahead. I sure am! (I’m in Florida and heading to Universal and Disney this weekend!)

I’ll keep this short and sweet.

Check out the columns I have especially pulled for you this week: The first is from Mark Coxon, all about how the “3D” signs work. (You know the ones I’m talking about — they’re all over the internet. So if you want a step-by-step explanation of the dvLED screens running the different pieces of content, this is for you!

The next column is from Bob Snyder, and it’s about another interesting digital signage advertising opportunity … from space! This seems strange because the ads, riding on a spaceship, will obviously not be visible to the naked eye. But they will, however, be talked about and posted about on social media, and there’s a certain amount of clout that comes with that too.

Enjoy the rest of this newsletter; I’ll talk to y’all soon!

— Steph Beckett

COLUMNS

 

+ Those Popular ‘3D’ Signs Explained in Seven Easy Steps [Mark Coxon]

These experiences look 3D but don’t use any traditional 3D technologies. They don’t require glasses, use lenticulars, employ light fields or require a second screen running an augmented reality app. In fact, the tech itself is all basic DVLED screens running 2D content. So how do they make the images look 3D?

+ When Your Digital Signage Is Out of This World [Bob Snyder]

It’s genius, really. If we have a Digital-Out-of-Home industry, why can’t we have Digital-Out-of-This World? Geometric Energy Corporation (GEC) will soon create a new category of advertising space. Outer space.

 

AWARDS

 

+ Nominations Have Opened for Tenth Annual Readers’ Choice Awards [Steph Beckett]

PRODUCT NEWS

 

+ LG’s 14mm Transparent LED Film Turns Windows into Digital Signage, Encourages C-Store Foot Traffic and Sales [Max Englert]

+ Barco Launches Updated and Reengineered MVL-721 LED RPC Video Wall [Steph Beckett]

+ Extron Releases SF 28PT Pendant Loudspeaker for High-Ceiling and Open-Ceiling Playback [Katie Clark]

+ Quividi Adds Vehicle Classification Feature to AMP Outdoor DOOH Measurement Tool [Gary Kayye]

+ Broadsign, Gable, SageNet and Seneca Partner for In-store Retail Digital Marketing Platform [Katie Clark]

+ Rodocodo Teams Up With TrilbyTV To Bring ‘Learn To Code’ Posters to Schools Digital Signage [Max Englert]

 

INDUSTRY NEWS

 

+ DSE Show Moves Closer to Big-Time Comeback By Adding David Drain [Gary Kayye]

CASE STUDIES

 

+ Carousel Digital Signage Transforms Marketing Communications Vision for SIA Dermatology [Max Englert]

+ Barco Expands LED Video Wall Portfolio With IEX Series [Katie Clark]

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