Volume 14, Issue 9 — May 11, 2023

rAVe UCC — Volume 14, Issue 9

May 11, 2023 | Volume: 14 | Issue: 9

Thanks to Bob Snyder, I have a deeper understanding of why video deepfakes can be so scary for those of us in the AV world. Yes, these videos are all over social media. We thought they were so funny at first. But regarding the possibility of “fake presence” and impersonations during important video calls. Well, Intel may have invented something that can spot even the deepest of deepfakes. Check out the full piece here.

In the latest “Ask Dr. Ann” column, Dr. S. Ann Earon writes about how to reach millennials and Gen Z via digital marketing. With the way the internet and social media are going, establishing a presence is more important than ever. Read more here.

Also, our May 2023 Temperature Check survey is now open! Take the 2 minutes to respond to our survey all about InfoComm and help us understand where our industry is headed! Also, if you are planning to attend InfoComm, use the code “RAVE” during registration for a free show floor pass.

— Steph Beckett

COLUMNS

+ Video Deepfakes: There’s a New Sheriff in Town [Bob Snyder]

Whether in videos or in a videoconference, deepfakes discombobulate our perception of what is real. They have the potential to cripple our faith in person-to-person video calls. They will certainly jeopardize corporate and enterprise communications; this is a new and urgent item on the cybersecurity list. All that said, Intel claims to have the solution: FakeCatcher, the world’s first real-time deepfake detector. It can — in milliseconds — detect fake videos with a reported 96% accuracy rate.

+ Ask Dr. Ann: How Do I Reach Millennials and Generation Z With Digital Marketing? [Dr. S. Ann Earon]

The fact is, if your business does not have a clear and consistent digital marketing strategy and digital brand presence, you are missing a large majority of your audience and could be falling behind in comparison to competitors. With statistics like over 90.4% of millennials using some form of social media, it is imperative your brand has a voice and presence across digital platforms in 2023.