Hello everyone! I’m officially sending you this newsletter from Indianapolis — where I’ll be at CEDIA Expo this week! (If it seems like this newsletter is coming later than usual, that’s because it is!)
Now that I’ve explained that away, I want to make sure you check out Bob Snyder’s latest column. If any of you are interested in “new markets,” I’m sure an ice-cream-feeding robot will spike your interest. What does this have to do with AV or experiential marketing? Read to find out!
I also wanted to draw attention to Scott Tiner’s article, all about preparing the workforce for a future that could include COVID-19 precautions for the foreseeable future. How can you protect employees while also creating a collaborative environment?
Finally, Gary Kayye writes some advice for exhibitors at InfoComm (and really any shows coming up in the next year): He says to only show one product. You’ll have to read his article to find out why!
The world of experiential marketing is limited by a global trend for specialization. Yet customer experiences are not single-track destinations where you can put a client on a sidecar and roll forward successfully. Instead, often they are 360-degree experiences where you need to draw upon numerous technologies to envelop the customer. That’s Morlevi’s strength — and it is also why caravanning that will bring the Create-4 founder into direct contact with other innovators will be the stimuli for Morlevi to create even more innovations.
Many of us have wondered what business will be like in the “new normal.” During that time, so many of us assumed the new normal also meant post-coronavirus. As we continue to experience surges in the delta variant and wonder about future variants, I am beginning to wonder if living with COVID-19 is actually the new normal. Due to the need for regional, national and global travel, it is likely that COVID-19 and its variants are something that we will live with going forward.
In Part 2 of my “Simple Expectations of InfoComm 2021” series, I’ll expand upon my thoughts and justify why I feel very strongly that anyone exhibiting at InfoComm should only show ONE product — and only a new one at that. Nothing old, nothing we’ve seen before. I want to see something new and only one!
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