Hi everyone! Happy Thursday. I have no idea where this week has gone, but for our American readers, it probably has something to do with the long weekend. We’ve already made it through most of the week!
Within our latest Experiential Signage newsletter, you’ll see a column from Mark Coxon about the changing role of the AV integrator. No longer are they simply installing parts. The job of today’s integrator is to sell outcomes. What does that mean? Read more here.
Also, you’re probably tired of hearing about/reading about AI. I get it. But I wrote about a phenomenon that I found particularly interesting called “AI Guilt.” It’s that feeling some of us get when we use generative AI. Are we wasting energy? Was this easier to do the old-fashioned way? Read more here.
Finally, don’t miss the latest news from Sony Electronics, Uniguest, easescreen, Videri and more.
Enjoy!
