Volume 18, Issue 8 — April 28, 2022

rAVe Europe — Volume 18, Issue 8

28 April 2022 | Volume: 18 | Issue: 8

Did you miss it? “Google Wants Us on Its Radar”

Hi #AVtweeps! ISE is coming up very soon — most of the news in the product section details a few of the things you will see on the show floor. I can’t wait to see what Barcelona has in store!

Also, be sure to check out our ISE rePLAY virtual event: where we will feature videos of our favorite products and solutions, chats with show attendees, exclusive interviews and commentary and more. We will even have a curated version of the event for you, our European readers. Find out more here.

Enjoy the rest of this newsletter, and I hope to see and meet many of you at ISE! See you soon!

— Steph Beckett

COLUMNS

+ Artificial Intelligence in AV [Nathan Haynes]

Artificial Intelligence or AI, this acronym seems to have evolved into the general public lexicon and is persuasively become a hot selling point for almost all electronics. Most of us see it every day now. It’s a listed feature that makes things “better than.”It’s the new “smart” term for technology and is wrapped into machine learning. It’s in TV and print ads, on stickers selling the new devices in the appliance store and even used when talking about your car or home. But how many people even understand what it means?

+ Rethinking Space [Mark Coxon]

If there’s one topic that has been totally exhausted and “overthunk” in the last year, it’s the post-COVID return to work. I don’t say that because it’s unimportant; I say that because most of the pieces we see written try to draw some new one-size-fits-all conclusion to what the… gulp… “new normal” will, or should, be. The problem with that is we have moved into the experience age, and experiences are very dependent on the people experiencing them — and those people aren’t the same at every organization.