Volume: 23, Issue: 13 — July 8, 2026

Latest headlines: Lee Distad on why it’s important to focus on more than your top accounts, plus news from Focal, Josh.ai, Shade Innovations, Kaleidescape and more.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

July 8, 2026 | Volume: 23 | Issue: 13

rAVe HomeAV Edition

Hi everyone! Happy July. In our first newsletter this month, please check out the featured column this time from Lee Distad, all about focusing on more than your top accounts. Seems obvious, but Lee always gives really great advice. I implore you to check it out!


Also, don’t miss the latest news (getting us ready for CEDIA Expo in a couple of months). Make sure to check it out from the likes of Hunter Douglas, Airzone Control, Kaleidescape, Crestron and more. 

Talk soon! 

Steph Beckett

Executive Editor, rAVe [PUBS]

COLUMNS

Here’s the Latest From the Blogsquad.

Focus On More Than Your Top Accounts [Lee Distad]

The fourth-quarter holiday selling season is when brands spend the most on running promotions with their dealers. They’ll run promos elsewhere in the […]

PRODUCT NEWS

What You Need to Know.

Focal Launches Scala Utopia Evo M Speaker

Crestron Launches Configure Pro Platform for Crestron Home OS

Crestron Electronics officially announced the release of its Configure Pro platform, a professional […]

Dirac Live Active Room Treatment Now Available in Dirac Live Processor

Dirac officially announced that Dirac Live Active Room Treatment is now available in Dirac Live Processor, the newly renamed evolution of Dirac Live Room […]

LEA Professional Debuts New Solutions at InfoComm 2026

Josh.ai Showcases AI-Powered Home Control with Launch of New Experiential Video

Josh.ai officially unveiled its new experiential video that the company said captures how technology […]

Somfy Releases a New Verified Plugin for Q-SYS

Somfy officially announced its new Q-SYS Verified Plugin supporting PoE (Power over Ethernet) shading solutions.  Somfy collaborated with Q-SYS to create a […]

Hunter Douglas Alta Window Fashions Motorized Shades Now Compatible with PowerView Automation

Shade Innovations Launches New KAOS VINYL Solution for Outdoor Spaces

Shade innovations (SI) officially introduced the KAOS VINYL—a solution that aims to transform outdoor […]

Airzone Control Named Savant Recommended Partner, Airzone Aidoo Pro Now Available through Savant Store

Airzone Control officially announced that it has been named a Savant […]

ADI Showcases Commercial AV Solutions at InfoComm 2026

Kaleidescape Unveils New Strato K Movie Player

​Kaleidescape today announced the new flagship Strato K movie player. Strato K plays 8K movies and introduces a new higher fidelity format called 4K […]

Viltrox Unveils New AF 28mm F4.5 Chip L Lens

Viltrox officially unveiled its new AF 28mm F4.5 Chip L, a full-frame autofocus pancake lens for L-Mount cameras. The lens supports in-camera correction […]

Focal Unveils Diva Alta Utopia Wireless Speaker

FEATURED SURVEY

rAVe July 2026 Temperature Check Survey — Now Open

Successful AV projects rely on more than just great products or innovative technology. From planning and specification to installation, integration and long-term support, every stage of a project depends on collaboration across the AV ecosystem. This month’s Temperature Check explores what contributes most to successful project outcomes, where challenges are most likely to arise and what the industry can do to improve. Whether you’re a manufacturer, integrator, consultant or end user, we want to hear your perspective on what makes an AV project succeed.

INDUSTRY NEWS

What’s New in HomeAV.

AVPro Launches AVPro Design Services for Integrators

AVPro officially announced the formation of AVPro Design Services, a dedicated team of AVPro system architects that helps integrators design, program and […]

Audio Advice Acquires Sound Components

Audio Advice announced that it has acquired Sound Components, an audio, video and home automation company founded in 1974 in Miami.

MEDIA

Videos We Think You’ll Love.

SEEKINK Showcases Spectra 6 Modular E-Paper Photo Frames

Alcons Audio Features CR3 3-Way Cinema Screen Sound System

StarBoard Features Mobile32 Generation 2 Interactive Display

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