Volume 5, Issue 4 – February 21, 2007

Pro — Volume 5, Issue 4 — February 21, 2007

 

 
Volume 5, Issue 4 – February 21, 2007
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NSCA
 InfoComm

Introduction

Welcome to rAVe Pro Edition – Volume 5, Issue 4

 

Feature Article

NSCA What Keeps Us up at Night
On the Path to Success: Recruiting and Retaining Quality Employees
By Chuck Wilson, NSCA Executive Director

Editorial

Why AV Integrators Should Do Structured Cabling
Consider the consequences if you don’t!
By Gary Kayye, CTS

Special Announcement

Join Gary at Two NSCA Courses!

AV in Action

New Case Studies Section

New — Cartoon Series!

Displays
   
 

Chief Introduces Flat-Panel Frames in Four Colors

 
   
 
Conferencing
   
 

Polycom Introduces Desktop Conferencing System

TANDBERG’s New Telepresence Solution

 
   
 
Industry News
   
 

Polycom To Acquire Wireless Telephony Company SpectraLink

 
 
 
 
Integrator Solutions
 

 

 
 

TV One’s Down Converter PCI Card Takes Computer, HDTV Signals to Standard Formats

Sierra Video Shipping TyLinx Router Control Software

 
 
 
 
   
Presentation Solutions
   
 

TriCaster PRO Now With Mac Support

 
   
 
Control
   
 

Enterprise AV Systems Monitoring, Control From Calypso

 
   
 
Association News
   
 

Jay Armand Named New President of InfoComm International

InfoComm Executive Business Conference

 
   
 
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Welcome to another edition of rAVe!

It’s a quieter-than-usual period for news, with NSCA so near. Speaking of which, I’d love to see you at the two courses I’m teaching. Details are below.

Thanks to Chuck Wilson for the latest NSCA column “What Keeps Us up at Night.”

Enjoy the issue!

Gary Kayye, CTS

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Thanks to our sponsor D-Tools, worldwide leader in easy-to-use, highly accurate system design software. System Integration just got easier!

     
 
A special, sponsored section of rAVe
 
     
 

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Process DSG Utilizes D-Tools Software to Help L'Aventure Winery Increase Profitability and Triple Sales with My Media Machine

AVCON, Inc. Reduces Time and Costs By 24% and Increases Proposal Generation By As Much As 50% Utilizing D-Tools System Integrator Software

 

 

McLean Bible Church & Christie: Enhancing the Message with State-of-the-Art Video Installation

Electrograph’s PDS EZTouch, Powered by NextWindow, Provides Valuable Interactive Tool for Myriad of Applications

Vidacom Increases Revenue and Reduces Costs by 50% by Utilizing D-Tools System Integrator™ Software

 

 
 

rAVe http://www.ravepro.com —  the most widely-read eNewsletter in the ProAV industry — is offering a way to extend the life of your application stories. Within the newsletter, we will link to your case study in a special section called AV in Action – the Case Study Quarterly. The entire rAVe subscriber list can read YOUR case study/application story for three whole months. Space is limited. Contact Sara Abrons at [email protected].

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NSCA What Keeps Us up at Night
On the Path to Success: Recruiting and Retaining Quality Employees  
By Chuck Wilson, NSCA Executive Director

In the days before GPS navigational systems and online map search engines, the gas station attendant used to have all the answers. Day or night, rain or shine, drivers who found themselves lost could drive up to one of countless 24-hour roadside assistance help desks known as gas stations. There they would find guidance from a local who possessed knowledge of the area's highways and streets, and they might even know a short-cut or two.  

Today there are many technological tools that help guide us through life and work, but sometimes it all comes down to the personalized touch of someone like that trusty gas station attendant. Someone who knows exactly where you're headed, who's been there before and can help you get there yourself.  

A road map isn't just beneficial for travel. It can be a powerful tool in our work lives as well. Most people, whether they're on the road or clocking in for another day of work, like to know where they're headed. This is the key to recruiting and retaining quality employees. 

It may seem like a difficult prospect to inform each member of your staff what incremental steps they can take to arrive at their next career destination, but it's worth it over the long haul. Your team members will prove more dedicated and loyal if they feel like they've received personalized instructions on how to get from point A to point B. 

The process begins with your hiring practices. When an applicant arrives for an interview, you should have a job description and a list of possible career path goals.

Once you've determined whether the prospective employee is qualified to meet the standards for the open position, take the time to discuss various options for the future. A new employee will be more enthusiastic about accomplishing day-to-day tasks if they have an idea of where their job could take them.  

Just as the resource at the local gas station alters their directions to accommodate detours and maybe even weather considerations, you'll need to tailor employees' road maps to match their individual needs and goals. Of course, further considerations will need to be made to reflect the local talent pool and competitors' offerings. Create incentives that appeal locally and universally to anyone seeking fulfillment from their work. Industry certification, continuing education and increased responsibility are just a few of the potential rewards you can offer to employees on every level.  

Creating a career roadmap is not a one-way street. It is crucial to remain open to suggestions, questions and even complaints from members of your team. The issues that effect their working day are the ones you need to see as inhibitors to productivity. Sometimes remedying what are too often labeled as "little things" will help show responsiveness and consideration for the improvement of work conditions. Updating paperwork to reflect a new way of doing business, providing training on technology fundamentals, or even adding more refreshment options in the break room can prove how dynamic your business can be.   

Sometimes it's difficult to know what's ahead when the sales funnel is full and personnel issues threaten to prevent completion of projects. This is where communication with team members becomes key. Make sure there is inter-communication between personnel in regular meetings and that issues are elevated to the management level so that solutions can be obtained. Sharing information and experience can be empowering. Organize “lunch and learns” or plan to have technicians reveal their new knowledge after they return from training.  

Once you start to plan ahead, there will be no looking back. With everyone on the same page in terms of where the company is going and how day-to-day operations influence the final outcome, profitability and productivity will increase. The future will evolve in accordance with how you handle the past and present, so keep your eye on the road and don't miss any signs along the way.

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Editorial: Why AV Integrators Should Do Structured Cabling
Consider the consequences if you don’t!
By Gary Kayye, CTS

There’s been a lot of talk lately about wireless technology. One hundred percent adoption of wireless networking, wireless projection, wireless telephony and even wireless videoconferencing is all right around the corner, right? Well, not quite.
 
Even wireless networking, the wireless technology with the highest adoption rate in the world, only has a rate of a little more than 19%. And, did you know that, even through wireless, you still have wire running from the server to the device that converts the wired network into a wireless one (called an Access Point)? Well, you do. And, do you really think the local fire marshal will ever allow the alarm system to hang off the LAN?
 
So, the point is, wireless is appealing, but totally wireless is unrealistic.
But, that’s really not my real point.
 
During the construction process of the typical commercial space, the first low-voltage integration firm on a job site is the structured cabling company. As soon as the electrician starts his or her work, the structured cabling integration firm is onsite to wire up everything from the alarm system to the computer network. Many times they are specified by the architect and contracted directly by the GC (general contractor) to perform their craft of pulling all sorts of color-coded cabling in and around the building from floor to floor, all the while following the NEC (National Electrical Code) for low-voltage wiring.
 
Let’s suppose for a moment that that same structured cabling firm also offered VTC services or was a full-service audiovisual integration firm. And, the current job it is working on called for more than 20 AV-enabled meeting rooms.
 
Enter AVX. Let’s assume that AVX is the region’s leading AV integration firm, providing all sorts of AV services. The company, of course, wants to and expects to be able to bid on those 20 rooms. So, AVX contacts the GC and asks for the opportunity.
 
Who do you think will win the job? The firm that’s already on the job wiring up everything the GC asks on his terms and schedule or AVX, the outsider?
 
This, in my opinion, is a big deal. Back in the so-called good old days, there were AV guys, PC guys, telephone guys and electrical guys. Not anymore. The internet, 1-800 call centers, Dell computer and companies such as CDW have changed the landscape and the reality of the AV world. Everyone can, and does, do almost all of it. Now, not only can you order projectors, but you can order entire AV systems off the internet as well. And, not bad ones either.
 
But, the internet can’t install cable. And, there aren’t too many internet-based structured wiring companies.
 
The fact is that the landscape of the AV world has changed. And the survivors have or will evolve. For example, the acquisition of Texel Corporation by Maryland-based SPL Integrated Solutions last year was a coup and a look into the AV integrator of the future: the true full-service firm (emphasis on service).
 
Everyone’s looking for the next big thing, including the IT companies. They are looking for the “service edge” just like everyone else is. They see the opportunity to transform themselves into full-service, low-voltage providers, not to mention that AV cabling is a lot more profitable than IT cabling. And, they’re getting aggressive with it, too. More IT companies than ever before attended InfoComm 2006; heck, all the major trade show companies (InfoComm, NSCA, CES, CEDIA, et. al.) are rolling out the red carpet for them.
 
What’s your plan? Do you even have one?
 
I realize this is probably the wrong time to be pondering this issue; heck, we’re all so busting at the seams with all sorts of new AV business that we can barely keep up with the customers. But, look how fast things turned ugly in the early part of this decade… It can happen again.
Consider the consequences this time around.
  
Reprinted with permission from Sound & Communications.  Founded in 1955, Sound & Communications is the premiere magazine for AV systems integrators, contractors and consultants. To subscribe or read sample articles, go to http://www.soundandcommunications.com .

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Special Announcement

Join Gary at Two NSCA Courses!

Gary Kayye is teaching two classes at NSCA. Register today!

Crossing the Chasm

Do you know if your customers are Early Adopter or Early Majority buyers? This is a BIG DEAL now as our industry has crossed a chasm into a new buyer and customer category – do you know how to serve this new audience? In the early days of the ProAV market, we all sold technology. Brighter this, louder that, smaller this, higher-performance that. Well, guess what? That's the OLD way to market, sell, design and install systems and technology. People don't want to buy technology – they want solutions. Sure, that's easy to say and you're probably even saying that yourself, but are you really doing it? Do you really know how to sell to this new client or are you always coming back to price (and reducing it)?

This course will teach you how to apply the principals of Geoffrey Moore's Chasm Theory to every aspect of your business – from running it to selling gear to installing and servicing it. Simple as that. You will leave this course with real-world tools and ideas on how to grow, profitably and cater your business model to all buyer types.

Each attendee will receive a free copy of Geoffrey Moore's book, Crossing the Chasm.

Displays for Dummies

Everyone sells displays.  Everyone installs displays.  Everyone uses displays.  And a heck of a lot of us really don't know how they work. 

If you're new to the ProAV market, new to selling projectors, LCDs, Plasmas or
just want a refresher course on how DLP, LCD and LCoS projectors work, this is the course for you.   We will show you how each technology works, update you on the state of the technology and where it's headed over the next 5 years.

Go to http://www.nsca.org/Expo/ExpoClasses/tabid/413/Default.aspx and plug in the titles in the search area.

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Polycom To Acquire Wireless Telephony Company SpectraLink

Polycom announced plans to acquire SpectraLink, a Boulder, Colorado-based workplace wireless technology company. The terms are $220 million — Polycom will purchase all of the outstanding shares of SpectraLink for $11.75 per share. The acquisition is expected to be complete in the second calendar quarter.

 “The SpectraLink acquisition extends Polycom’s leading IP-based collaboration solution to the rapidly-growing mobility environment,” stated Robert Hagerty, Chairman and CEO of Polycom.  “Our customers are demanding wireless solutions in the enterprise and in the vertical markets we serve.  Leveraging our proven strength in Polycom voice over IP (VoIP) solutions, we believe this combination yields the key strategic synergy of uniquely positioning Polycom as the only independent provider of both fixed and mobile solutions that seamlessly encompass voice, video, and data collaboration solutions from the desktop, to the meeting room, to the mobile individual.”

For more information, go to http://www.polycom.com/company_info/1,1412,pw-164-17278,00.html

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TV One’s Down Converter PCI Card Takes Computer, HDTV Signals to Standard Formats

TV One announced the C2-160 PCI/ISA card, designed to provide scan conversion from computer or HDTV signals to standard video formats. It comes with Genlock, Chromakey, Lumakey, PIP and Mixing. It’s ready for PC integration and plugs into a vacant slot inside the PC where it is also powered.

The new product handles resolution up to 2048 x 2048 at any vertical refresh rate and all HDTV resolutions up to 1080p, says TV One. Video outputs are switchable between NTSC and PAL and are simultaneously provided in Composite and S-Video. A PC loop-thru is also provided. TV One’s AutoSet automatically sizes and positions the computer image to fit on the video screen. All settings can be stored in non-volatile memory and are retained even when power is switched off. An On-Screen Display helps during setup.

The C2-160 has a suggested retail price of $995 and is available now.

For more information, go to http://www.tvone.com/index.php

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Sierra Video Shipping TyLinx Router Control Software

The new TyLinx router control software from Sierra Video works with the entire line of Sierra Video video and audio routing switchers and it is designed to streamline routing switcher set-up and control. The company says it features extensive personalization options for intuitive operation.

TyLinx uses a window-based graphical user interface and is compatible with both Windows and Macintosh. The interface is designed so that users virtually recreate their routing system on their computer desktops, defining sources and destinations, signal formats and cabling. TyLinx then automatically retrieves source and destination names from a router and identifies those sources and destinations with compatible signal formats to guide routing choices.

The operating window contains tabs that allow users to switch between a traditional “XY” view of the routing switcher and the customizable “Button” view. In Button viewing mode, each button can be customized with icons to reflect its own source or destination type for easy identification. Custom window skins provide further personalization options.

For more information, go to http://www.sierravideo.com/aboutus/tylinxFeb07.php

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Enterprise AV Systems Monitoring, Control From Calypso

Calypso announced Maestro software for control and monitoring AV systems across the enterprise. The system allows users to centrally manage projectors, displays, audio and videoconferencing systems, power amplifiers, DVD and CD players – the whole gamut. Maestro is Windows-based and works with Calypso's ION and Pro I/O network-based controllers.

Users work from the Maestro console, where they can control operational aspects of components in real-time or according to predetermined schedules, as well as receive real-time status reports on system conditions such as projector lamp and filter hours. As most systems, it also will send users email alerts when specific events happen, such as when a bulb needs replacing.

Maestro has an MSRP of $995 and will be shipping during the first quarter of 2007.

For more information, go to http://www.calypsocontrol.com/

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Chief Introduces Flat-Panel Frames in Four Colors

Chief’s new DFK Decorative Frames are designed to add a little flair to flat panels. The frames are available in four colors: black, silver, gold and dark pecan. Pricing varies, and they are available in a number of sizes up to 55 inches wide.

Chief says they are quick to install with the spacer guide system, and they include an IR kit for integrating the panel with an existing remote. They have custom padding to protect the panel and are made of pine.

For more information, go to http://www.chiefmfg.com/store/detail/?product_id=83216

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Polycom Introduces Desktop Conferencing System

Polycom’s new V700 is an executive desktop video conferencing system that provides an integrated, all-in-one solution for video communications and content sharing. The V700 uses a standards-based Polycom video conferencing codec, integrated 17-inch display that can double as a PC monitor, integrated speakers and microphones, and remote control.

The V700 uses full-screen, full-motion 30 frames-per-second TV-like video at up to 768 kbps bandwidth speed; Siren 14 wideband stereo audio and standards-based H.239 resolution content sharing. It has audio prompts in multiple languages.

MSRP is $2,999 and it is available now.

For more information, go to http://www.polycom.com/company_info/1,1412,pw-164-17285,00.html

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TANDBERG’s New Telepresence Solution

TANDBERG brought out a telepresence system called Experia, and as most, it is designed to provide an immersive experience for meeting participants 

The company says Experia can adapt to multiple environments and interoperate with other standards-based video systems. In addition, the system can include participants who are not in a telepresence room. 

Experia has High Definition video, one-touch connectivity, low bandwidth requirements and is optimized for six participants per site, according to TANDBERG. Experia can also be managed through TANDBERG Management Suite as well as existing desktop tools.

For more information, go to http://www.tandberg.net/press_room/viewPressRelease.do;jsessionid=EC28C5126D91C262F0695C0BD9CB3C2F?id=252

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TriCaster PRO Now With Mac Support

NewTek announced that the company’s TriCaster portable live production system is now available for use with Macs with the introduction of iVGA for Mac. This is a small software client that allows a presenter’s Mac-based screen display to be integrated into a live TriCaster production or presentation. Any display on that Mac screen is sent across the network as a video input into TriCaster’s live switcher, or, can pass through TriCaster, at full-resolution, to a projector.

TriCaster PRO simultaneously distributes content to video, Internet and projector and does so from a 10-pound box.

For more information, go to http://www.newtek.com/news/releases/02-05-07a.html

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Jay Armand Named New President of InfoComm International

Armand brings over 20 years of experience in the audiovisual industry

Advanced Audio Visual Sales, Inc. announced today that InfoComm International's Board of Governors has named Jay Armand its new president. Armand brings over 20 years of experience to his new role and will serve as President for one year.

"I got involved with the Board of Governors several years ago to learn from other leaders in the industry and provide insight where I could," commented Jay Armand, President, COO, Advanced Audio Visual Sales, Inc. "I'm looking forward to having a positive impact in my new role. It's going to be a busy year!"

"For many years, the audiovisual industry has benefited from the leadership and expertise of Jay Armand," said Randal A. Lemke, Ph.D., Executive Director, InfoComm International. "As President of InfoComm, Jay will have a lasting impact on the industry and we are fortunate to have his dedicated service."

InfoComm is organized with an elected board of nine volunteer governors and hired staff. Board members are responsible for determining association policy in finance, human resources, member relations, organizational operations and planning.

For more information, go to http://www.advancedav.com/newspr.cfm?usrid=02070743417&advid=1#A71005

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InfoComm Executive Business Conference

InfoComm's two-day Executive Business Conference is packed with important information that can change how you operate your business, while enjoying the synergy derived from business owners and executives coming together. Add golf and a technology tour of a multi-campus corporation, and this is a program not to be missed.

When

Pre-conference Golf Tournament (Optional) * Thursday, March 29, 2007

*Interested in playing in the Tournament? Contact Matt Baehr, InfoComm Director of Membership Development at 703.273.7200 x3080

Friday, March 30, 2007 (8:30 a.m. to 5:00 p.m. — Tour and Dinner event)

Saturday, March 31, 2007 (8:30 a.m. to 3:00 p.m.)

Where

The Westin Stonebriar Resort, North Dallas

1549 Legacy Drive

Frisco, TX 75034

1.972.668.8000

http://www.westin.com/stonebriar

For more information, go to http://www.infocomm.org/cps/rde/xchg/infocomm/hs.xsl/education_2697.htm

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Well, that's it for this edition of rAVe! Thank you for spending time with me as we muse the industry's happenings. To continue getting my newsletter, or to sign up a friend, click the link below. To send me feedback, don't reply to this newsletter – instead, write to me at [email protected] or for editorial: Denise Harrison at [email protected]

A little about me: Gary Kayye, CTS, founder of Kayye Consulting. Gary Kayye, an audiovisual veteran and columnist, began the widely-read KNews, a premier industry newsletter, in the late 1990s, and created the model for and was co-founder of AV Avenue – which later became InfoComm IQ. Kayye Consulting is a company that is committed to furthering the interests and success of dealers, manufacturers, and other companies within the professional audiovisual industry.

Gary Kayye's rAVe was launched in February 2003. rAVe Home Edition co-sponsored by CEDIA launched in February, 2004.

To read more about my background, our staff, and what we do, go to http://www.kayye.com

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Copyright 2007 – Kayye Consulting – All rights reserved. For reprint policies, contact Kayye Consulting, 400 Meadowmont Village Circle, Suite 425 – Chapel Hill, NC 27517 – 919/969-7501. Email: [email protected]

Gary Kayye's rAVe contains the opinions of the author only and does not necessarily reflect the opinions of other persons or companies or its sponsors.