Audinate made it clear the company wants to be known as an AV-over-IP brand — not just an audio-over-IP brand — with a new logo, tagline, etc. Audinate will emphasize the Dante brand more in the market, given the strong connection and recognition with customers. The Dante AV-over-IP platform tagline, “One Connection. Endless Possibilities” will be used to help strengthen the Dante brand over the Audinate branding. The new Dante logo also captures this concept, taking one connection in multiple directions.
“Long the de facto standard in networked audio with more than 550 manufacturers producing over 3,800 products, adding video, control and management has transformed Dante into a complete AV-over-IP platform,” said Joshua Rush, chief Mmarketing officer at Audinate. “This new positioning crystalizes what Dante offers the ProAV industry.”
As the parent company of Dante, Audinate has always been focused on pioneering the future of AV. The new brand platform for Audinate preserves the company’s respected engineering legacy while creating a more human and approachable brand.
Alongside the new branding that will roll out in the coming months, Audinate will launch new separate websites for Audinate and Dante in early 2024, including an initial microsite launching today at https://getdante.com