THIS IS A PROMOTED POST
It’s no secret that digital signage media players aren’t dominating the market like they used to. That doesn’t mean they’ve gone away — in a lot of deployments, they’re still the right fit. But more customers are starting to look at built-in CMS as an alternative.
Why?
According to ViewSonic, integrating CMS software directly into hardware simplifies digital signage and content management across entire business environments.
Goodbye, Extra Box
For years, digital signage meant: display + external media player. Built-in CMS changes that.
Removing the extra hardware means:
- Faster deployment
- Lower costs
- Less IT overhead
It also eliminates a common failure point. No extra cables, no separate device to troubleshoot — just one system doing the job.
Make the Screen Do More
This is a big one for me in particular. In many offices (including our own), meeting room displays sit unused when the room is empty. That’s a missed opportunity.
With built-in CMS, those same screens can double as digital signage — showing company announcements, dashboards or wayfinding content when not in use. When a meeting starts, they switch back to collaboration mode. Why not get the most out of your displays? You’re already paying enough for them.
Play Nice With Existing Systems
Adopting something new usually raises the question: Will this work with what we already have?
In ViewSonic’s case, the answer is yes.
The CDE31 series supports platforms like Appspace, Navori, NoviSign and Revel Digital, making it easier to integrate into existing workflows. For organizations that prefer an all-in-one approach, ViewSonic also offers its own Signage Manager software with a per-device license.
At a high level, this shift toward built-in CMS reflects a bigger trend: fewer devices, simpler deployments and more flexible use of the technology already in place.
It won’t replace every media player deployment, but for teams looking to simplify their setup, it’s an option worth considering.
For more details on ViewSonic’s CMS-ready displays, you can read their full breakdown here:
https://www.viewsonic.com/business/digital-signage-digital-displays