DMF Lighting has expanded its partnership with business advisory firm VITAL, announcing a series of new benefits for dealers through the VITAL Affiliate Membership program.
The 2025 program includes educational workshops, personalized coaching and access to a set of business development tools, all offered at no cost to DMF Lighting dealers.
Participating dealers will receive access to two 90-minute virtual workshops:
- Strategic Sales Success on May 15, 2025, focused on increasing sales efficiency.
- Business Excellence on June 26, 2025, covering core financial and operational management strategies.
The program also includes a complimentary 45-minute one-on-one strategy session with a VITAL business coach and access to the Sales Mastery Tool-Kit, which contains resources such as a sales guide, objection-handling strategies and qualification tips.
DMF Lighting, known for its modular lighting systems, continues to broaden its dealer support offerings through its ongoing collaboration with VITAL.