“The market is seeing an unprecedented pace of innovation with rampant proliferation of device form factors. A few years ago, users had limited choice of video conferencing devices. Today, a growing array of device types and flexible deployment models are allowing end users greater choice for video conferencing at home, at the office, and on the go,” said Roopam Jain, senior director at Frost & Sullivan’s Connected Work Practice.
Artificial Intelligence (AI) is emerging as the new frontier driving better user experiences, enhanced technology, and improved meeting space utilization. A growing focus on improving the user experience (UX) is also leading to robust feature sets such as intelligent framing, background noise suppression, virtual backgrounds, and flexible presentation modes.
“Office spaces will be optimized and restructured to build more meeting rooms and collaborative spaces that accommodate frequent, ad-hoc collaboration between on-site and remote workers,” Jain added. “The video conferencing penetration rate is projected to grow five times by 2025, driven by video enablement of small spaces, huddle rooms, and classrooms.”
What’s driving the growth?
- More AI-based analytics and features will drive quicker adoption
- Video is being integrated everywhere – not just in meeting rooms and conference rooms; users are expecting it places there was once just audio
- New technology opportunities such as virtual concierges and tech support
- Ability to seamlessly join meetings from desktop to a room
- Growth of BYOM systems
- Consumer brands to enter space – potentially Apple and Facebook