Kramer has announced a revised pricing structure across its products for the Americas market.

Capitalizing on a stabilized supply chain, improved operational efficiency and logistics, Kramer says it has “substantially reduced operational costs and will be passing these valuable savings directly to customers while maintaining high-quality, cutting-edge solutions such as the new Tbus line and its Microsoft-certified MTR systems.”

The reductions, which can be up to 30%, includes products across the Kramer AV portfolio, including signal management, cables, audio, control solutions and AV-over-IP systems.

Amit Ancikovsky, president of Kramer Americas, spoke of the intentions behind the company’s decision: “Kramer has gone to great lengths to improve its operational efficiency, while ensuring that our supply chain remains the most effective and reliable in the industry. By doing so we have accumulated considerable savings. As a company that always aims to put its customers first, we have decided to pass these reduced costs onto them.”

He adds: “Our customers can still benefit from the same comprehensive service and 360 degrees degree support that they expect from us with the additional benefit of additional saving savings on our broad product portfolio that encompasses more than 1000 products.

“Since our recent acquitions of ZeeVee and Ashton Bentley, Kramer is able to offer a full suite of AVoIP solutions for projects of any scale. The announcement of these recent price reductions empowers our customers with even stronger reasons to select from Kramer’s comprehensive portfolio.”