Austin, TX – September 27, 2024 – Led by co-founders Paul Bryson (CTO), Tim Marshall (CFO), and
Michael Braithwaite (Chairperson), Modern Atomics lived up to the hype of the company’s grand launch,
earning multiple awards and praise by industry leaders at CEDIA Expo 2024. Over the years these three
gentlemen developed innovative technologies for NetStreams, and held key posts at AMX, ClearOne,
Crestron and Screen Innovations. Earlier this year Braithwaite was recognized by Commercial Integrator
Magazine as a Living Legend (#45). And this all came together at CEDIA Expo 2024.
Modern Atomics’ Reaktor™ DC22 power distribution unit (PDU) nabbed a CEDIA 2024 Best New
Hardware Product and both Residential Systems and TWICE Magazine Best of Show awards.
Reaktor is the first PDU designed solely for motorized shades, powering up to 22 where others max at 8.
Leveraging patent-pending technology developed by the company, Reaktor eliminates up to 99.75% of
all the quiescent current*, saving up to 412 Kilowatt-hours yearly, and its built-in Ammeter shows how
much current is being saved in real-time. Reaktor is compatible with low-voltage DC and high-voltage AC
motors and works with popular shade and control brands. Requiring no conduit or electrician, and wall
or rack-mountable, Reaktor saves installation space and cuts install time and costs by 50%. Reaktor
began shipping this month. MSRP is set at $1,499. Specs: https://modernatomics.com/reaktor
Praise by Industry Experts
At Expo, Modern Atomics also introduced its Collider 24-Port POE switch for shades. This earned a rAVe
Publications Best New Home Automation Hardware Solution award. “I did find a product … I truly
would call it a game-changer. A company called Modern Atomics debuted a network switch with 24
ports – each capable of generating 90 watts of power, simultaneously – but the switch has NO POWER
SUPPLY. That’s right, it generates its own power, internally. All you need to do is send ANY PoE signal to
any port (Passive-PoE/Solar) and it will re-generate its own power and even hold the energy for up to 3
weeks. Yep, this is all true – and a game-changer.” – Gary Kayye, Co-Founder & Director, The rAVe
Agency
Expo video of Kayye and Braithwaite overviewing Reaktor and Collider: https://bit.ly/3ZFaU3D
(Reaktor and Collider) “My buddy Michael Braithwaite is in the business of changing the world. In less
than a year he come up with a new arsenal of products that will help integrators do magical things in the

roller shade business. I am so proud to see the success of the entire team… These awards just illustrate
what they stand for! The next chapter will be even more beautiful.”
– Ryan Gustafson, Founder – Screen Innovations, Origin Acoustics, Shade Revolutions
(Reaktor and Collider) “Definitely deserve the recognition. When I first saw the shade specific PoE power
device I actually sat up in my chair… These kinds of products make a huge difference! I am thrilled to see
the next edition of genius they create.” – Steven Brawner, Owner – ProAudio Carolinas and ProAudio
Georgia, LLC
(Reaktor and Collider) “Modern Atomics’ command of the shades category and technical prowess all
come together in taking installs to the next level. Just as we have done on the control and user-
experience side of the window coverings category, Reaktor is poised to do with power delivery. And this
kind of technical innovation is exactly what the category needed.”
– Zohar Shinar, CEO of Bond Control Platform
(Reaktor) “With Reaktor, our dealers can get in and out of motorized shade projects faster and without
the potential complexities or aggravation associated with how this was done in the past.” – Chris Gilray,
President of independent manufacturer sales rep firm Phoenix Marketing
(Reaktor and Collider) “It is not often we get to witness the advent of a new technology that changes
everything about an entire industry segment. Modern Atomics’ Reaktor and Collider solutions will
literally change the installation, profitability, and energy performance of the motorized shade category.”
– Richard Frank, Modern Atomics board member and Account Director at the tech company’s PR-
agency-of-record, Muto Communications.