Sennheiser officially announced its multi-year partnership with Formula E. Under the partnership, Sennheiser will become Formula E’s official sound provider. The ABB FIA Formula E World Championship will integrate Sennheiser’s professional audio solutions and AMBEO immersive audio technology across the global series.
Sennheiser said that through the partnership, Formula E and Sennheiser will explore how advanced audio capture and encoding workflows can create more immersive experiences for viewers watching on any device. The company said the series aims to set a new global benchmark for live sports broadcasting and fan engagement.
“Innovation and technology are at the core of Formula E, and Sennheiser is the perfect partner to help us redefine the audio landscape of our championship,” said Dan Cherowbrier, CTO, Formula E. “Their professional audio technologies and workflows, particularly the AMBEO immersive ecosystem, provide a uniquely dynamic setting to explore the future of sound in racing. This collaboration is a vital proof point in how we connect real-world audio innovation with practical application, bringing fans closer to the action through natural, three-dimensional sound.”
Sennheiser said the technical partnership focuses on deep integration within Formula E’s broadcast and trackside operations. The company said that AMBEO, its immersive audio technology and solutions ecosystem is powering the partnership and projects.
“AMBEO enables the capture, processing and reproduction of natural, three-dimensional sound, supporting more immersive and emotionally engaging listening experiences,” said Kai Detlefsen, manager, AMBEO at Sennheiser. “Within Formula E, AMBEO solutions will allow viewers at home to feel more closely connected to the dynamic racing environment and to their favorite teams.”
The partnership also works to enhance Formula E’s on-site fan zones and VIP hospitality. Sennheiser said that the ABB FIA Formula E World Championship serves as a ‘living laboratory’ where automotive manufacturers such as Porsche, Jaguar, Nissan, Stellantis, Mahindra and Lola Cars work to innovate and refine the electric vehicle (EV) technologies that will define future urban mobility.
Formula E is a Certified B Corp – the world’s first and only sport to achieve this designation – reflecting its dedication to high standards of social and environmental transparency. It also recently became the first sport to achieve the BSI Net Zero Pathway certification.
“Formula E represents exactly the kind of environment where meaningful innovation happens,” said Andreas Sennheiser, CEO of the Sennheiser Group. “At Sennheiser, we are driven by the ambition to bring advanced audio technologies into real-world applications, and this collaboration gives us an exciting opportunity to rethink the role sound can play in electric racing. Great visuals deserve equally compelling sound, and we see real potential to define the sport’s unique acoustic character through dynamic in-car and trackside soundscapes. Ultimately, this partnership is about learning, exploring and helping to shape the future of how live sport is experienced.”