In my role, I get cold-called and pitched. A lot. I find that ironic, considering that part of my job description is that I’m the one out there cold calling and pitching. It’s the circle of life, I suppose. I’ll tell you a secret about the pitches I get: Most of them are awful. I […]

In the first installment, I started talking about the importance of holding the line in the face of unreasonable requests from clients to discount your labor charges. As I am sometimes painfully reminded, there’s a difference between a hobby and business. Specifically this: If it costs you money, it’s a hobby. If it makes you […]