THE WEEK – Episode 20: Tradeshows – The Human Factor

This week, Joel winds up a two-part series on maximizing your returns on tradeshows. Last week, we spoke with Dean Hills about tradeshow technology. This week, we follow that up with a frank talk with Gary Kayye about tradeshow messaging, and preparing for the show.

Having trouble listening to the podcast on this page? You can subscribe using RSS or iTunes.

Podcast: Play in new window | Download