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As ISE 2026 approaches, we’re highlighting some of the companies exhibiting on the show floor and previewing what they plan to showcase in Barcelona. This interview is with Magewell Director of Sales Amy Zhou.

Q: What’s driving your decision to exhibit at ISE 2026, and what are you hoping attendees take away from your presence this year?

A: As a show, ISE continues evolving to successfully attract visitors in different market segments. It’s no longer just geared towards Pro AV attendees, but also people who might have previously attended broadcasting-oriented shows instead. This enables us to reach a broader range of customers in one compelling venue.

When visiting our booth (5E800) we hope attendees will similarly recognize Magewell’s own evolution over the years. When we first exhibited at ISE back in 2013, our only products were capture cards for AV. Over the past decade, we’ve continued our commitment to I/O technology innovations but extended it to IP media solutions that can solve users’ AV-over-IP challenges along with powerful production solutions.

Q: What solutions or experiences are you unveiling in Barcelona that showcase how your company is evolving?

A: Our new Pro Convert IP to USB is a great example of our growing ecosystem of solutions to break down barriers and help users bring whatever sources they’re using – whether AV signals or IP streams – to wherever their destination lies. It seamlessly bridges IP sources like NDI with software that can’t directly take AV-over-IP or streaming inputs.

As visitors will also see, the flexibility we provide is reflected not only in our feature sets, but also in the form factors of our solutions. For example, our encoders and decoders can be mounted on top of cameras or hidden behind monitors, but we also have rack mountable solutions like our 2RU Modator. We work hard to ensure our users’ workflows are easily scalable and future-proof while making the most of their existing infrastructure investments.

Q: Where is your biggest growth or momentum coming from as we move into 2026 — new markets, partnerships or product categories?

A: As one of the first companies that offered product lines spanning both broadcast production and Pro AV – long before “Broadcast AV” was a buzzword – Magewell already has significant traction across multiple markets, and we’re continuing that momentum. At the same time, we anticipate our biggest growth coming from our expanding encoding and conversion product lines – not just on our own, but in conjunction with our partners. We’re enhancing our engineering efforts particularly in these two categories to strengthen our third-party partner integrations and further broaden our ecosystem.

Q: For someone walking the show floor with limited time, why is your booth worth the stop?

A: Whatever challenges people have with bridging AV signals or IP streams with software or screens in their workflows, ask us! Visitors will see solutions in various form factors from small to large as well as a live demo of how to centrally manage those IP-enabled devices. We’ll be showing a full collection of interface technologies that blend broadcasting elements into AV products.

Q: Any sneak peeks or big announcements you can hint at before the show?

A: Our existing Pro Convert decoder family has been very successful for video distribution and production in many vertical markets. Before the show, we’ll be announcing our next-generation decoder with expanded capabilities including decoding up to four sources to one multi-view output – a feature our customers requested – plus HDR support, an enhanced web interface, Zixi integration and much more. Visit us in booth 5E800 to find out all about it!