Chyron officially released the PRIME Scorebug, a scorebug solution suitable for any sport. The solution was built on the PRIME platform, offering Chyron broadcast-grade graphics and aiming to provide flexibility and enhanced data integration. The company also said that Chyron LIVE now offers the most powerful SaaS scorebug with purpose-built scorebugs and specialized controls as part of its all-in-one workflow.

“In working closely with our sports customers across all tiers, it is clear that the scorebug is the most important graphic element of any live sports production. Scorebugs are not ‘just another graphic.’ They have to be highly dynamic and accurate, and enhance the viewer experience,” said Steve Papadakis, senior vice president of sales, Americas, at Chyron. “Our product offerings are always evolving, and are always based on our customers’ priorities, regardless of whether in the cloud, on prem, SaaS, subscription or perpetual licensing.”

Key features of the new solution include operator control orchestration, API based data integration and client-specific choreography. PRIME Scorebug is built on the PRIME platform, allowing creative teams to apply the same assets that they use for live graphic overlays. Chyron said that organizations can lower costs by investing in one system to run both PRIME Scorebug and PRIM CG with a single operator.

“Prior to today’s official release, several key customers have successfully put PRIME Scorebug through its paces in real world sports events and now use it on a regular basis,” said Mark Friedman, vice president of sports sales, North America. “From my career in graphics and design for professional sports broadcast, to the commercial conversations I have now with broadcasters and regional sports networks, I know this is an unbeatable solution for scorebugs.
We take the simplicity of specialty scorebug products and blend that with the power of PRIME graphics to offer an ideal solution.”

Chyron LIVE, which serves lower cost broadcast needs, also includes scorebugs. Chyron said that Chyron LIVE is typically employed in mid-and lower-tier collegiate sports and one-off events. Chyron LIVE now includes scorebug graphics, data integration services and scorebug controls.

“Sports audiences across all tiers are more sophisticated and demanding than ever before,” said Friedman. “At Chyron, we ensure that broadcasters of any size can exceed viewer expectations, attract sponsors and advertisers and keep costs low with efficient workflows.”