AVI Systems Rebrands as FORTÉ to Reflect Evolving Workplace Technology Strategy

AVI Systems Rebrands as FORTÉ, Expands Focus on Workplace Collaboration Solutions

April 23, 2025 - AV Buyers.Club, News, ProAV News, rAVe [PUBS], RTA,

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AVI Systems has rebranded as FORTÉ, unveiling a new name, logo and brand identity as part of a broader effort to reflect its evolving role in the communications and collaboration technology sector.

Founded in 1974, the company employs 1,300 people across 41 locations in the United States. Each year, it completes thousands of projects for clients in business, education and government sectors.

“We’re much more than an AV integrator and now is the perfect time to create a new brand identity that will carry our business into the future,” said Jeff Stoebner, chairman and CEO of FORTÉ. “We’ve made strategic investments to transform the business and serve our customers. This decision to rebrand is based on our deep expertise in designing solutions for people that enhance every touchpoint. We are focused on being a true strategic partner to our customers and delivering innovations that support their needs.”

As part of its rebranding, the company launched a new website at ourforte.com and highlighted changes to its operations and services. FORTÉ has expanded its offerings in areas such as meeting room deployment logistics, Microsoft platform support and managed services. The company says it can deliver certified meeting room solutions in as few as 10 days and has become a Microsoft Solutions partner.

“Our customers asked us to simplify how common solutions like meeting room technology is ordered and delivered,” added Stoebner. “We became logistics experts, capable of delivering certified meeting room solutions in as few as 10 days. They also need help to get more from their Microsoft investments. We became a leading Microsoft Solutions partner to deliver on this need. In addition, customers require a partner with robust managed services to maintain their ecosystems. Not only can we do this domestically, but for global customers as well.”

Since 2022, FORTÉ has opened 15 new offices and increased its ability to support global deployments. It continues to focus on integrating technology systems that align with customer IT ecosystems.

“Organizations want more than just the latest platforms or technologies – they need solutions that adapt to the ever-evolving modern workplace,” added Roger Patrick, COO at FORTÉ. “Our expertise ensures every system we deploy and manage fits seamlessly into the IT ecosystem and empowers organizations to thrive in an era of digital transformation.”