Guitar Center and the Tennessee Titans have announced a partnership centered on the team’s new Nissan Stadium in Nashville, naming Guitar Center the Official Music Gear Retailer of the Tennessee Titans and Audio Visual Design Group (AVDG) an Official AV Integrator for the venue.

AVDG, the premium integration brand within Guitar Center Business Solutions, will lead audio-visual integration for key areas of the new stadium. The collaboration positions Guitar Center as both a retail and professional AV partner in what the companies describe as a new model for integrating music, sports and technology in a major venue. Guitar Center’s live performance stage and related community initiatives are scheduled to debut in spring 2027.

“We’re evolving Guitar Center beyond just retail to playing an active role in music culture,” said Gabe Dalporto, CEO of Guitar Center. “Bringing our legendary gear and service into what will become a legendary venue for live music is a natural extension of that commitment.”

A centerpiece of the partnership is the introduction of what the companies say will be the first permanent in-bowl performance stage in an NFL venue. Equipped with instruments and backline supplied by Guitar Center, the stage is designed to host live music during game days and special events, integrating performances directly into the stadium’s fan experience.

Through Guitar Center Business Solutions, AVDG will oversee end-to-end AV delivery for designated stadium spaces, including system design, engineering, installation, commissioning and long-term optimization. The scope includes designing the sound system in the green room. Working alongside Custom House, the team aims to create performance and presentation environments to support games, concerts and other large-scale events.

“Being selected as the AV integrator for the Titans’ new Nissan Stadium is a defining moment for AVDG and Guitar Center Business Solutions,” said Curtis Heath, President, Guitar Center Business Solutions. “This project reflects our ability to design and deliver a world-class AV foundation that supports live performance, large-scale events, and the demands of a modern stadium.”

“Music is at the heart of who we are as a city, and Guitar Center’s expertise and innovation will help us to take our game day experience to the next level, creating a home field advantage that is uniquely Nashville,” said Tennessee Titans Senior Vice President Adam Nuse. “Guitar Center knows music is a unifying force, whether that’s at a concert, on a game day, or in the community, and we are proud to welcome them as partners of both the Tennessee Titans and new Nissan Stadium.”

Beyond the stadium installation, the partnership will extend into the Nashville community through music-focused initiatives supported by the Guitar Center Music Foundation. The companies plan to collaborate on programs aimed at expanding access to music, highlighting local talent and creating opportunities for performances and special events at Nissan Stadium.