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You remember InFocus. Founded in 1986 by two former Tektronix employees, the company made a name for itself through its DLP and LCD projectors and video calling tech. You may also remember that in 2011, InFocus expanded into the smartphone, tablet and LED TV market, with its primary product, Mondopad.

Now today, in 2026, the company is putting renewed emphasis on ProAV — not as a return, but as a refocus.

InFocus has remained in the ProAV channel over the years, but shifted to a largely distribution-based model. While that approach worked in many ways, it also created distance between the company and its reseller partners. I sat down with Eric Lookenott, head of U.S. sales and marketing for InFocus, to talk about what that shift looks like in practice.

“Our focus is on equipping the AV channel with a comprehensive portfolio of large‐format visual communication solutions,” said Lookenott. “[This] includes high‐brightness Quantum Laser projectors, interactive touch displays, dvLED solutions, and digital posters.”

A More Hands-On Approach to the Channel

That’s all well and good, but you might be asking: What is the company actually doing about it?

The answer is a more hands-on approach, aimed at direct involvement in dealer success. This includes joining sales calls and working closely with partners to help close deals. According to Lookenott, it also includes deal registration, which offers partners transparency, price protection and, ultimately, better margins.

“Integrators and IT buyers are looking for solutions that are easy to deploy, dependable over time, and supported by a clear total cost of ownership,” he said. “InFocus addresses these needs … [with] competitive pricing models and U.S.-based customer and technical support, enabling partners to deliver complete, confidence-driven solutions.”

Expanding the Portfolio to Match Market Demand

Another way InFocus is supporting its partners is by expanding its product portfolio to align with where the market is headed. In addition to projection — which isn’t going away anytime soon — the company now offers dvLED, digital posters, interactive flat panels and other collaboration technologies.

“Our largest opportunity lies in continued investment across education, enterprise collaboration, and public-sector applications, where demand for modern visual communication continues to grow,” said Lookenott.

With that focus, it’s no surprise the portfolio is built to support hybrid classrooms and flexible work environments.

For instance, one of the company’s standout product focuses at this year’s InfoComm will be its Foldable dvLED video wall solutions, designed to deliver massive, high-impact visuals with unmatched portability and ease of deployment.

“[Our Foldable dvLED solutions] combine stunning brightness and seamless image quality with a flexible, foldable design that simplifies transport, setup, and storage,” said Lookenott. “… they’re ideal for environments that demand large-format impact without the complexity of traditional installations, making them incredibly attractive for channel partners to position and deploy across events, corporate spaces, and education.”

Back on the Show Floor

Alongside its expanded portfolio, InFocus will also be at InfoComm — appearing in the Ingram Micro booth — ready to engage with the channel directly.

To see the company’s lineup, visit its website, www.InFocus.com, or stop by the Ingram Micro booth C6428 at the Las Vegas Convention Center.