Midwich to Distribute Powersoft Amplifiers Across the U.S. AV Market

Midwich to Distribute Powersoft Amplifiers in the U.S.

June 6, 2025 - ProAV News, rAVe [PUBS], RTA,

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Powersoft has announced a U.S. distribution partnership with Midwich. Under the agreement, Midwich will offer Powersoft’s amplifier platforms and technologies to integrators across key verticals including corporate, hospitality, education, transportation, themed entertainment and the performing arts.

“Our partnership with Midwich US allows us to expand our reach and provide integrators with more streamlined access to Powersoft’s solutions,” said Tom Knesel, general manager, North America for Powersoft. “Our U.S. customer base is growing rapidly and we are committed to supporting that growth by aligning with distribution partners that share our values of innovation and service. Midwich brings deep market knowledge and a proven track record in delivering valuable audiovisual technologies.”

Since 1995, Powersoft has earned global recognition for its amplifier solutions, known for delivering high-quality audio and exceptional energy efficiency. From analog-digital hybrids to fully networked AV-over-IP systems, Powersoft technologies are designed to streamline complex installations without sacrificing performance.

By adding Powersoft’s portfolio, Midwich further expands its line of professional AV solutions for the U.S. market.

“We’re excited to add Powersoft to our portfolio as part of our ongoing mission to offer our customers best-in-class AV solutions,” said Bill Reimer, vice president of sales for Midwich. “Powersoft’s reputation for innovation, energy efficiency and high-performance audio aligns perfectly with the expectations of today’s integrators and end users. As demand continues to grow for advanced audio technologies that are scalable, reliable and sustainable, we see this partnership as a natural fit. We look forward to working closely with Powersoft to drive new opportunities and support integrators throughout the U.S.”