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ISE 2026 is underway, and the commercial display market is converging around a few clear realities. Displays are expected to scale across environments, deploy faster with less friction, stand out in crowded spaces, and operate efficiently long after installation. Samsung’s ISE showcase brings those priorities into focus.

“Across retail, culture and public venues, we’re seeing displays transform how spaces engage guests,” said Hyoung Jae Kim, Corporate EVP and Head of Display Solutions at Samsung Electronics. “At ISE, we’re showing how depth and scale can be used thoughtfully — whether on a busy retail floor, at a storefront or in a public venue —to help messages land clearly while fitting naturally into real-world settings.”

Spatial Signage: Visual Impact Without Disruption

In high-traffic retail, cultural venues and public spaces, displays need to stand out. Samsung Spatial Signage adds realistic depth and visual presence to help bring key messages to life, without requiring 3D glasses, specialized hardware.

“Our goal with Spatial Signage was to create presence without intrusion and depth that feels natural for more dimensional storytelling in the places where people already live, shop and move,” added Kim.

Using Samsung’s patented 3D Plate technology, the display preserves the clarity of 2D visuals while adding natural depth that reads clearly from typical walk-by distances. The format is designed to scale across environments: the 85-inch model suits large public areas and high-traffic locations, the 55-inch works well for storefronts and showrooms, and the 32-inch fits more compact settings.

Color E-Paper: Always-On Information with Minimal Power Use

In environments where information changes frequently, traditional paper signage drives recurring printing, transportation and labor costs. Samsung Color E-Paper is designed as a digital alternative to paper, reducing those costs while using far less energy.

The display uses digital ink technology to arrange ink-like particles on the surface, rather than continuously refreshing pixels. Once an image is set, it requires zero power to remain visible, making it practical for large signage networks.
The lineup mirrors familiar paper sizes to ease adoption. The 32-inch model uses a 16:9 aspect ratio suited for menus and wayfinding. The 20-inch model aligns with A3 paper dimensions, while the compact 13-inch display—similar in size to A4 paper—fits naturally on shelves, counters, and doors.

Supersized Displays Built for Scale and Presence

Large-format displays are becoming central to how brands make a lasting impression in flagship retail, corporate lobbies and premium venues. Samsung’s supersized displays anchor any space and create impact at a single glance.

Among the highlights at ISE 2026 is Samsung’s 130-inch Micro RGB signage (QPHX model), slated for availability in the second half of 2026. Using Micro RGB backlighting, the display is designed to deliver precise color and fine detail at scale for flagship retail, showrooms and brand experience spaces.

Complementing the 130-inch Micro RGB display are Samsung’s large-format smart signage options, including the 105-inch QPDX-5K and the 115-inch QHFX. The QPDX-5K is designed for high-resolution, information-dense content in a single view, while the 115-inch QHFX delivers a seamless, bezel-free alternative to multi-panel video walls.

“Large spaces change the role of a display,” explained Kim. “By building on 17 years of leadership in digital signage, our supersized lineup gives customers more choice at the ultra-large end of the spectrum, supporting high-impact environments where scale is part of the experience.”

Integrated Management from Deployment to Day-to-Day Operation

As commercial display networks expand, the challenge often shifts from installation to long-term operation. Keeping content, schedules and devices aligned across multiple locations can quickly become fragmented without a unified approach.

Samsung VXT brings content creation, scheduling and remote device management together in a single platform for various types of commercial displays, helping teams maintain consistency as networks scale. New to the platform, upcoming AI Studio app streamlines content creation by transforming static images into motion content optimized for professional displays and upscaled to 4K at 60 frames per second, making it easier to refresh visuals without adding operational burden.

At ISE 2026, Samsung is highlighting how this integrated approach is shaping the next phase of commercial displays, with products designed to operate reliably long after the show floor lights are turned off.

“We’re moving toward a future where displays feel less like standalone products and more like part of the environment itself,” added Kim. “By bringing displays and content solutions together, we’re creating an end-to-end approach that helps businesses deliver engaging experiences while managing their spaces more seamlessly.”