Steady Brand has joined the same ownership group as Custom Channels. As sister companies, the two organizations will expand their range of business music, signage, media and AV installation solutions.

The two brands will continue to serve different markets. Steady Brand will operate exclusively through dealers and integrators, while Custom Channels will focus on direct and national accounts, strategic partnerships and technology integrations.

The relationship combines Steady Brand’s established dealer network, field installation and service resources, messages-on-hold offering and digital signage expertise with Custom Channels’ expanded music selection, broader hardware options, technology integrations and digital management tools.

Central to the relationship is Custom Channels’ role as Steady Brand’s business music provider, which has doubled the number of music channels available to hundreds of Steady Brand dealers.

“We’re excited to welcome Steady Brand into the family,” said Joe Comer, chief executive officer of Custom Channels.

“Steady Brand has tripled their recurring revenue over the last few years on the strength of dealers with deep relationships in the communities they serve.

“We expect the growth to accelerate as this partnership brings together the strengths of both companies, giving Steady Brand dealers access to more technology, content and products. We can address different parts of the market while allowing each business to retain the model that made it successful.”

Through the relationship with Custom Channels, Steady Brand dealers now have more ways to address customer requirements across music, hardware and business media services while creating additional recurring revenue opportunities.

The relationship also expands what dealers can manage through Steady Brand’s Conductor Studio platform, which brings existing Steady Brand equipment and additional hardware available through Custom Channels into a single management environment.

“Our dealers are the boots on the ground,” said Greg Spain, vice president of dealer development at Steady Brand. “They live in the communities they serve and have personal relationships with their customers. Some of the dealer relationships I have today go back 25 years. That dealer-first approach is what Steady Brand was built around, and that isn’t changing.”