AV Integrators Aren’t Selling Technology Anymore. They’re Selling Outcomes.

I wrote two posts about eight years ago that raised a lot of eyebrows. They questioned the continued value of an integrator who believed their value lay in delivering hardware at the end of a construction project, especially as systems became more commoditized, complexity decreased and platform access became more universal. I asserted that firms […]

AV Integrators Aren’t Selling Technology Anymore. They’re Selling Outcomes.

3 Ways Integrators Can Scale and Deploy Successfully

THIS IS A PROMOTED POST  By Phil Langley Senior Vice President, Global Pro AV & UCC at Anixter ProAV integration has changed in recent years. A big change in the industry is the convergence of AV and IT, creating the need for integrators to adjust to consumer demand for much simpler technology. ProAV procurement has […]

3 Ways Integrators Can Scale and Deploy Successfully