Heavy Hitters: Why Great Salespeople Are Recruited, Not Trained

In any given channel I service, my dealers are more similar than they are different. Similar business models mean they all face similar challenges. As a result, when I talk with clients, the same topics come up repeatedly. One that’s surfaced a lot lately is recruiting and hiring — and the headaches that come with […]

Heavy Hitters: Why Great Salespeople Are Recruited, Not Trained

Creating Future #AVtweeps

A recent online discussion hit a familiar theme in AV. How do we attract people to this field? Many of the same questions and suggestions that have been discussed over the years came back up. Do credentials matter? Does credentialing help attract people? Should there be a track in a community college or trade school […]

Creating Future #AVtweeps