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Spectrio had a big InfoComm 2026, showcasing a range of enhancements in digital signage technology. Visitors to Spectrio’s booth got a chance to see how the company’s Intelligent Engagement Suite analyzes customer behavior and foot traffic in real time, as well as how it is using RFID technology to make displays more interactive. Let’s take a virtual tour of Spectrio’s booth.

What is Spectrio? 

Before we begin, let’s first talk a little about what Spectrio does. According to the video below, Spectrio’s goal is to empower human engagement through everything it does, whether through scent, touch or digital signage. If you’d like to watch the Spanish version of the video below, you can do that here.

Spectrio said it currently supports customer engagement efforts across 150,000 locations nationwide, with a mission to help businesses provide customers with memorable, engaging and pleasant interactions.

Lift-and-Learn RFID Technology for Retail Digital Signage

In this video, Spectrio demonstrates its lift-and-learn RFID technology. Each shoe in the video is equipped with an RFID/Bluetooth reader. When someone picks up the shoe, more information about the product, including the price, is immediately displayed on the screen. The lift-and-learn technology introduces a new layer to how shoppers interact with digital signage and blends AV technology with physical items in a store.

This is also part of Spectrio’s content triggering initiative, which adjusts screen content based on real-time data and audience behavior. According to Spectrio, this hands-on engagement enhances the shopping experience while speeding up the decision-making process.

Interactive Kiosk Display for Customer Engagement

In the next video, Spectrio showcased an interactive kiosk display that highlights its self-service model. Users can tap various categories to see information about different products and features. The interactive kiosk continued Spectrio’s InfoComm theme of interactive digital signage for retail.

Spectrio said its interactive kiosks are designed to be attention-grabbing while giving customers crucial information about products and services. Spectrio also said the kiosks are easy to maintain, with updates taking only a few minutes. 

Intelligent Engagement Suite to Understand Signage Effectiveness

The next product is all about incorporating smart technology and analytics into retail settings to better pinpoint customer personas. The Intelligent Engagement Suite is a digital signage display equipped with Computer Vision and Radar Vision. Computer Vision tracks the age, gender and sentiment of the person in front of the camera. Radar Vision measures things like foot traffic and dwell time. Spectrio said the technology enables companies to understand the effectiveness of a digital sign and how customers are reacting to it. It’s also designed to unify digital signage, content, audio, scent and data into a coordinated experience.

Ahead of InfoComm 2026, Spectrio announced agreements with General Motors and Kalahari Resorts to deploy the Intelligent Engagement Suite. You can find more InfoComm coverage of Spectrio, as well as coverage from past trade shows here.