CrimsonAV has introduced CINELUX, a dvLED display solution designed specifically for residential applications, addressing growing demand for large-format displays in home theaters and multi-purpose media rooms.

According to Matthew Sulkowski, senior director of sales and marketing at CrimsonAV, while interest in dvLED for residential use has increased, implementation has remained a challenge for integrators.

“We kept seeing the same issue over and over — integrators wanted to offer dvLED, but the process was overly complicated,” said Sulkowski. “Every project felt like starting from scratch. CINELUX was built to change that.”

CINELUX is designed to standardize dvLED deployment without eliminating flexibility. The system supports both 16:9 and 21:9 display formats, with configurations ranging from 2K to 4K and higher resolutions depending on layout. It also includes options for COB and MIP LED technologies, brightness levels from 600 to 1000 nits, and an ultra-thin, seamless design with full front serviceability.

Rather than offering display panels alone, CrimsonAV has positioned CINELUX as a complete solution. Each system is delivered as a pre-configured package that includes mounting and trim, data and power infrastructure, processing and control, shipping logistics, spare parts and a standard three-year warranty.

“We didn’t want to just sell panels,” Sulkowski said. “We wanted to deliver a complete, predictable solution that integrators can trust and replicate.”

The package also includes 30 days of post-install technical support, aimed at helping integrators transition projects from installation to long-term operation. This approach is intended to reduce project risk, streamline deployment and improve consistency across installations.

At the core of the system is a partnership with NovaStar Technology, which provides LED processing and control. By standardizing on NovaStar, CINELUX is designed to ensure consistent performance, scalable input management and a unified user experience across different configurations.

“Our partnership with NovaStar is a big part of what makes CINELUX work,” said Sulkowski. “It gives us the processing power, flexibility and support structure needed to deliver these systems at a high level every time.”

CrimsonAV said CINELUX is built to simplify the dvLED workflow for integrators, reducing the need for specialized engineering expertise during quoting, design and installation.

“Integrators shouldn’t have to be LED engineers to sell and install dvLED,” Sulkowski added. “CINELUX allows them to focus on the client experience while we handle the complexity behind the scenes.”

As dvLED adoption continues to expand in residential markets, the company positions CINELUX as a scalable, repeatable approach to deployment, moving away from one-off custom builds toward more standardized systems.

“This is just the beginning,” said Sulkowski. “We see CINELUX as a foundation for how dvLED should be deployed in residential — simpler, smarter and built for scale.”