The 2026 NAB Show saw over 58,000 registered attendees, driven by a community of creators, enterprise media teams and leaders in sports media.

“The 2026 NAB Show captured the energy and transformation driving today’s media and entertainment landscape, unveiling powerful new tools and technologies that put storytelling in everyone’s hands,” said Karen Chupka, executive vice president of NAB Show.

Attendees of the show hailed from 146 countries, with nearly one in four travelling from outside the United States, and nearly half of those in attendance were first-time visitors.

“If you want to connect with all the best and the greatest in broadcast media technology, this is the place to be. … [T]his is where you will get your lay of the ground, build your community, and also talk directly to the folks who are building the products,” said NAB creator council member Nicki Sun.

NAB pointed out three audiences that drove the event’s growth. The number of registered attendees who are content creators increased 140%. In enterprise, more than 13,000 registered attendees reported they are corporate media professionals, nearly doubling the 2025 number. In sports, the event had representatives from about 75 professional sports teams.

The show featured more than 1,100 exhibitors from around the world and had 132 first-time participants. Global brands included Sony, Canon, Ross, Blackmagic Design, Adobe, Google Cloud, AT&T and AWS.

“At NAB Show, we talk to studios, to the broadcasters, longstanding customers, but at the same time, we’re able to engage with developers and content creators,” said Gaby Ferreres, head of Industry Marketing, M&E, Sports, Games and Advertising at AWS. “It’s a broad swath of different audiences that we get to meet with and engage with at NAB.”

Enhanced networking opportunities included a networking lounge with curated meetups and an invite-only executive lounge.

Representatives from major corporations, including Microsoft, NBC Sports, FIFA, Warner Bros. Discovery and Netflix were present. Top speakers included comedian Nate Bargatze, screenwriter Akela Cooper and YouTuber Mark Fischbach.

There were more than 530 conference sessions featuring some 900 speakers across the global media and entertainment industry.

Key program tracks included the expanded sports summit, enterprise video track, business of media and entertainment and creator economy growth.