Contacta Systems has expanded into the Asia-Pacific market through a new distribution partnership with YYST Global, giving the assistive listening manufacturer a broader regional presence. YYST Global will distribute Contacta’s window intercom, RF, IR and hearing loop products across several APAC territories.

Ran Meyrav, head of new business development for Contacta, said the agreement comes at a pivotal time for the region. “As with many parts of the world, the APAC region has a growing elderly demographic and with that comes a greater prevalence of hearing loss,” Meyrav said. “Awareness of assistive listening technology is growing rapidly and we’re delighted to have established this partnership with YYST Global to serve that interest.”

Meyrav added that while Contacta has previously sold into the region, a local partner was needed to increase market reach and improve customer support. “YYST were an ideal partner for that, and have a well-established client base,” he said.

YYST Global is headquartered in Hong Kong and maintains a network of offices and distribution hubs serving Indonesia, Thailand, Singapore, Malaysia, Vietnam, the Philippines and Hong Kong. Business director Ken Chow said the addition of Contacta’s product lines is already generating attention. “We are delighted to be working with Contacta. Assistive listening is a new addition to our business and we are excited to be able to offer these high-quality products,” Chow said. “Enquiries have already started to come in. Our clients are keen to offer the best service to their customers and we anticipate a great deal of interest in what Contacta have to offer.”