Creative Realities Inc. announced a partnership with FanConnect, a provider of connected venue media and IPTV technology. The partnership integrates Creative Realities’ Clarity Digital Menuboard platform with FanConnect’s IPTV platform.

The combined solution aims to give sports and entertainment venues a single, automated system for managing digital menu boards, IPTV, event scheduling and content updates across the entire venue.

“Sports and entertainment venues need technology that helps them drive revenue without adding more work for their teams,” said Lee Summers, president of sports and entertainment at Creative Realities. “By bringing Clarity together with FanConnect, we’re giving operators a more efficient way to manage menu boards and in-venue displays, with the flexibility to react in real time to what’s happening across the venue.”

Creative Realities said that the integrated platform serves to connect content management, POS data and event scheduling in one workflow. The company said that the solution aims to allow venues to automate menu board and IPTV content based on event schedules and venue activity, update pricing, inventory and promotions through POS integrations and trigger content tied to in-game moments. It also allows for creating new sponsorship inventory across concession and venue displays as well as reduces manual updates.

The company said that the Creative Realities’ platform is designed for food service environments and powers digital menu experiences for major operators, quick-service restaurants and concession partners. The platform combines menu board software with content strategy that aims to help operators manage menus, promotions and product visibility more effectively.

FanConnect’s platform serves to provide venues with centralized control over in-venue screens and automate content changes based on schedules, teams and event types.

The first deployment of the integrated solution is scheduled for Durham Bulls Athletic Park. Creative Realities and FanConnect said that the companies are evaluating additional opportunities across professional sports venues, including Major League Baseball organizations.

Both companies will showcase the integrated solution at SEAT 2026, taking place June 28-30 in Charlotte, North Carolina, where they will participate as expanded title sponsors.

“In-venue screens should respond to the energy of the event,” said Brett Crossley, VP of product and business development at FanConnect. “This integration gives venues a way to keep fans connected to the action, activate sponsors in more timely ways and turn screens across the venue into a more valuable part of the event-day experience.”