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At this year’s InfoComm show, SyncBridge Technologies’ Icron DP 4K + USB 3-2-1 Arbutus 63301 Extender System took home our Best USB/Connectivity Solution award. While the name might be a mouthful, let’s talk about this product and exactly why it earned the honor

The Arbutus 63301 is an all-in-one video and USB extension system. This means it can handle your video signal and USB devices at the same time, rather than requiring multiple extenders and cables to get the job done.

This is important because USB-C has become the standard connection in meeting spaces, classrooms and control rooms, and expectations have grown along with it. Users want one cable to carry high-resolution video, USB peripherals and data — even when devices are located far apart. Easy, right? Not exactly. Many of today’s installations stretch well beyond the practical limits of a standard USB-C cable.

Like I mentioned above, there’s no separate infrastructure here for USB and video. Instead, the Arbutus 63301 extends DisplayPort Alt Mode 4Kp60 video and USB 3.2 simultaneously over a single CAT6a cable for distances up to 100 meters. That means fewer cables to manage while still maintaining high-performance video and USB connectivity. It’s also plug-and-play, so installers don’t have to worry about deploying software drivers or configuring operating-system-specific utilities.

So, where does this product fit in your install? The easy answer is just about anywhere you need to connect a laptop or other USB-C device to displays and peripherals across longer distances. Think conference rooms, BYOD spaces, classrooms, training rooms, control rooms, KVM installations and more. The system is also TAA compliant, making it a fit for many government and education projects as well.

Now, let’s talk about why it stood out. As mentioned above, this product won one of our Best of InfoComm awards. USB-C has become the default connectivity option for laptops, conferencing systems and most peripherals. At the same time, integrators are being asked to support longer cable runs without creating more complexity. Solutions that can extend both video and high-speed USB over a single cable help simplify installation while delivering the performance users expect.

We’d all love to live in a world where content magically appears wherever we need it. But until then, products like the Arbutus 63301 help bridge that gap. By reducing cable clutter, eliminating the need for software drivers and supporting high-bandwidth USB-C workflows over long distances, it solves a very real problem for both integrators and end users.

So there you have it. That’s why SyncBridge Technologies took home our Best USB/Connectivity Solution award. It keeps installations simple while delivering the kind of performance today’s USB-C environments demand.

To learn more, check out the video below from SyncBridge Technologies at InfoComm or visit the Icron website.