Martin Audio has appointed Paul Freudenberg as business development director for festival, touring and artist relations in the United States, a move the company said strengthens its focus on the U.S. live sound market.

In the role, Freudenberg will lead efforts to expand Martin Audio’s presence across touring, festival and artist relations sectors, working with distributors, manufacturer representatives, system designers, production companies and end users. He will also serve as a key link between the U.S. market and Martin Audio’s headquarters in the United Kingdom.

“This appointment reflects a strategic investment in Martin Audio’s growing live sound business,” said Lee Stein, vice president of North America at Martin Audio. “I’ve known Paul since high school, and his depth of experience and relationships within the industry will help us build even stronger connections with the touring and festival community while reinforcing our commitment to delivering world-class sound systems that unite audiences.”

Freudenberg brings more than 40 years of experience in professional audio and music technology. His career spans recording studios, pro audio sales, product management and leadership roles with manufacturers closely tied to touring and festival production.

“I’ve lived my entire professional life in audio and music technology,” Freudenberg said. “I understand how sound travels through air, how DSP, amplifiers and loudspeakers interact, and how to assemble system components into powerful, scalable solutions. I’ve also spent years bridging the gap between technology, artistry and application — and that’s exactly what I intend to do at Martin Audio.”

His previous roles include positions at AKG, dbx, Aphex Systems, BSS Audio, L-Acoustics and Rat Sound, where he worked in training, sales and leadership capacities. Over that time, he developed expertise in large-format loudspeaker systems, system design and the operational demands of major touring and festival productions.

Based in the United States, Freudenberg will maintain a regular presence at Martin Audio’s UK headquarters, collaborating with research and development, marketing and product management teams.

“I expect to be very client-facing,” Freudenberg added. “This is a people business, and that’s what I enjoy most — helping users achieve incredible results while strengthening the bond between Martin Audio and the broader live sound community.”