MINNEAPOLIS, MINNESOTA, April 14, 2026 – Bitfocus and Elgato will join Tightrope Media Systems at the 2026 NAB Show (Booth W1642), which runs April 19-22 in Las Vegas. The partners will demonstrate how flexible, software-driven control and accessible hardware solutions are helping municipal media teams streamline live production while maintaining efficient, reliable production environments.

Bitfocus, known for its powerful control and automation platform, focuses on simplifying complex production systems through unified, brand-agnostic control. Its Buttons software enables teams to manage cameras, switchers, routers, and audio systems from multiple manufacturers within a single interface. Elgato complements this software-driven flexibility with intuitive control surfaces, including its widely adopted Stream Deck devices. Its customizable controllers provide tactile, programmable interfaces that simplify production tasks.

Together, these technologies integrate seamlessly within the Cablecast playout and automation ecosystem, as well as the MediaScribe AI-powered media accessibility and transcription service, enabling streamlined workflows for community media operations. At NAB, the companies will demonstrate how municipal teams can automate complex processes into simple, repeatable actions using Buttons and Stream Deck, whether deployed in fixed council chambers or mobile production scenarios.

Common use cases include meeting coverage workflows that reduce entire productions to a small set of triggers for starting a session, pausing for breaks, and ending a meeting. This level of simplification helps teams maintain consistency, reduce operator error, and expand access to video production across departments.

The combined solution also supports both physical and virtual control options, allowing users to operate systems through dedicated hardware or web-based interfaces. This flexibility ensures that teams can adapt quickly to changing production needs, whether working in a controlled studio environment or responding to unexpected field requirements.

“Most community media organizations don’t have the luxury of large teams, and many of them don’t even have a full-time engineer. They need to keep their workflows as automated as possible and couple that with simplified control systems,” explained JJ Parker, co-founder and CEO of Tightrope Media Systems. “That’s why we’re excited to demonstrate these solutions at NAB with our partners, Bitfocus and Elgato, who can help create reliable and cost-effective workflows for Cablecast and MediaScribe customers.”