NAB Show announced its new Content Creator VIP Program, a new initiative designed to recognize and support digital creators, ahead of this year’s show.

The program will provide an experience including exclusive discounts, free access to the show floor and scheduled networking events with other creators.

NAB said the program is designed to show its commitment to serving the rapidly evolving creator economy, helping independent creators operate as full-scale media businesses. The program was designed with the guidance of NAB Show’s Creator Council.

“The creator economy is now a driving force across the industry,” said Karen Chupka, executive vice president of global connections and events at NAB. “It’s reshaping how content is produced, distributed and monetized. The Content Creator VIP Program ensures NAB Show is not only reflecting that shift, but also actively bringing creators into the center of the industry’s most important conversations.”

The initiative is also designed to support NAB Show’s broader focus on attracting new audiences and first-time attendees, particularly creators, entrepreneurs and next-generation storytellers driving innovation across platforms, according to NAB.

The 2026 NAB Show takes place April 18-22 at the Las Vegas Convention Center.