Pufferfish has announced ahead of InfoComm 2026 that it is introducing three unified divisions: PufferStudio, PufferEvents and Puffer Tech.

The company said the goal is to bring together creative, delivery and technical expertise under one cohesive model.

According to Pufferfish, the move is in response to a growing challenge across industries: while demand for immersive experiences continues to rise, delivery remains fragmented, often requiring multiple vendors across content, hardware and integration.

“Too many immersive projects are still unnecessarily complex,” said Stephen Patterson, chief executive officer of Pufferfish. “You have one partner for hardware, another for content, another for installation – and no single point of accountability. We’ve structured Pufferfish to remove that separation entirely, streamlining our divisions to reflect how immersive experiences are actually delivered.”

Pufferfish said PufferStudio transforms complex ideas, data and brand stories into compelling interactive content, designed for nonplanar canvases.

PufferEvents delivers turnkey immersive activations, hardware and content for global events, from concept through on-site deployment and support.

PufferTech engineers spherical displays, LED globes, curved surfaces, architectural forms and nonplanar LED installations.

“This isn’t a rebrand – it’s how we already work. Bringing PufferStudio, PufferEvents and PufferTech under one umbrella means our clients get one team, one contract and one delivery process from first sketch to ongoing support,” said Alana McCourt, chief operating officer of Pufferfish.

Pufferfish will showcase the fourth-generation PufferSphere at InfoComm 2026 in the Barco booth, N7231.