Quividi Welcomes Johannes Müller as EMEA Sales Director
Paris, May, 5th – 2026 – Quividi, a global leader in privacy-compliant audience measurement for
in-store retail media and Digital Out-of-Home (DOOH), today announced the appointment of
Johannes Müller as EMEA Sales Director, effective immediately.
Johannes joins Quividi from Grassfish, a leading Digital In-store company, where he developed
key partner and customer relationships and Global Business Development focusing on Europe,
the Middle-East and the USA. Prior to Grassfish, he served as Growth & Success Manager at
Sprad, where he led enterprise SaaS sales cycles and developed customer onboarding and
development strategies.
Throughout his tenure at Grassfish, Johannes has developed direct, practical expertise in
in-store retail media, including exposure to audience measurement projects leveraging sensor
technology. He combines a thorough knowledge of the AdTech landscape – spanning
programmatic, data infrastructure, and media measurement – with an established network of
relationships among retailers, media owners and ecosystem partners across the region.
In his new role, Johannes will lead Quividi’s commercial development across the EMEA region,
with responsibility for new business acquisition, strategic partnership development, and the
continued expansion of Quividi’s client base among retailers, in-store retail media owners, and
digital out-of-home operators.
“Joining Quividi is a fantastic opportunity to be part of a company that is genuinely shaping the
future of in-store retail media & DOOH measurement,” said Johannes Müller. “The platform
addresses a real and growing need: helping retailers and media owners understand the true
value of their in-store retail media & DOOH environments. I am excited to bring that
conversation to more clients across EMEA.”
“Johannes has exactly the profile we were looking for – a hands-on enterprise sales background,
a deep understanding of the retail technology landscape, and the drive to build strong, lasting
client relationships,” said Mitch Wade, Chief Revenue Officer at Quividi. “We are delighted to
welcome him to the team.”
Johannes succeeds Ivan del Muro, who moves into the role of Global Director of Customer
Success, where he will continue to serve Quividi’s international client base.
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