Steph Beckett (01:09)
What’s up?

Gary Kayye (01:10)
Good

morning everyone, this is Gary Kayye and Steph.

Steph Beckett (01:13)
Beckett? I was like, do you want me to complete that?

Gary Kayye (01:15)
You

This is the industry’s only live weekly TV show and what we basically do is curate the news and we got some big news today including a product launch that you may or may not have noticed. I posted it on my LinkedIn yesterday. Brand new product from ⁓ Shure and we got the team from Shure on here to talk about it. lots of stuff going on in the industry stuff.

Steph Beckett (01:44)
Yeah, we have

a guest from Crestron joining too, cause Crestron came out with like five new products last week. So just a lot going on right before ISC. So we’re here to kind of help you guys break it down a little bit. ⁓ first of all, if you are attending ISC next week and you, for some reason have not registered to actually like attend ISC next week, if you forgot that part, you can still use our code. It’s just all one word rave pubs, all caps.

Gary Kayye (02:04)
Like I don’t even know.

Steph Beckett (02:14)
and that gets you your free pass onto the show floor. We have our microsite up and running. I’ve added over 100 pre-ISC news stories there so far, and we have like 30 press releases. So plenty for you to peruse, plenty of like things for you to check out. If you are trying to kind of map out your show a little bit, you have to, because it’s so huge, but yes.

Gary Kayye (02:38)
Yeah.

And I’ve been already done a bunch of podcasts. I know you have too with, ⁓ with brands talking about the products are going to launch. lot of companies have new products. ⁓ it’s going to be, it’s going to be an exciting show. Probably the most kind of new creative products that I’ve seen in a couple of years. so I’m looking forward to seeing those in person, but, you know, we talked a little bit real quickly last week, ⁓ Steph about the, the Sony, ⁓ TCL.

Steph Beckett (02:41)
Yeah.

For a while, yeah.

Gary Kayye (03:08)
⁓ joint venture that’s going to be created sometime this year. ⁓ And, you know, I read probably 30 articles, no exaggeration on what’s going to happen with this. And I decided to blog about it because everything I’ve read is not correct. That’s interesting. I think most companies have basically looked at it from the lens of a consumer and how it affects consumers. ⁓

Steph Beckett (03:21)
Yeah.

Mm-hmm. Yeah.

Gary Kayye (03:37)
⁓ but I looked at it from both lenses. And basically it comes down to this. This is a good thing. Like if I were competing with Sony right now, I’d be a little concerned. And the reason for that is you’ve now done, know, in my blog talks about this, you’ve now given basically Sony what Apple does. Apple’s a marketing company and creates really cool, innovative products. Has somebody else outsources the…

Think about this, they outsource the manufacturing, they outsource the distribution, right? They outsource all logistics for the product. And what they do is focus on selling and marketing products. That’s about what’s gonna happen here. TCL has giant factories in China. They’re now, instead of Sony dealing with literally 10 different manufacturers for displays, for example, gonna have one brand that does everything for them. They’re gonna handle logistics for them. And all of a sudden you’re gonna have ⁓

Sony becoming a brand again rather than a manufacturer and a logistics company ⁓ and so and and the thing about Sony is That as I talk about in the in the in the blog is Sony has really good input video processing No, other brand has been even the other competitive brands will admit their video input processing is better ⁓ That’s why you pay more for Sony though. Sony is the most expensive TV brand

Steph Beckett (04:37)
Yeah.

Yes.

Gary Kayye (05:03)
and in signage and display technology usually is the most expensive or close to the most expensive brand. ⁓ Those costs could go down now that they don’t have to buy from their competitors and they have their own product line. And I do think it’s gonna have a big impact on the commercial AV market, ⁓ although that’ll be interesting to see how that plays out.

Steph Beckett (05:07)
Mm-hmm.

Which, yeah, I I love the point that you made that Sony’s power has never been the panel itself. It’s been about the processing. So now that they are outsourcing the thing that they already is not their like bread and butter. And now that can potentially bring things to be a little bit cheaper, a little bit quicker to market. Yeah, I see this as. Yeah. Yeah. Yeah.

Gary Kayye (05:45)
I mean, think about when you order an iPhone, when you pre-order it, guess where it comes from? China. They literally ship it directly

to you from China, from the Foxconn factory. And so what’s going to end up happening is ⁓ what happened with Apple is that they now have, know, they don’t have to worry about the manufacturing side of this. have to worry about the distribution and the logistics side of it. Same thing is going to happen with Sony. So if I’m a competitor, I’m, you know, before I wasn’t maybe taking them as serious because

Steph Beckett (05:56)
Yeah.

Gary Kayye (06:14)
They are more expensive and they didn’t have as large of a product line. They had a very narrow product line compared to LG, for example, which has every kind of product. I think Sony’s gonna have everything. I don’t think they’ll stay in the projector market though. I think the projector market, Epson has won that battle ⁓ in projectors. And it’s unfortunate because I have an XR. ⁓

the 4K reflective LCD technology in my theater at home and that is a killer projector. But I think Sony’s gonna totally get out of projectors this year and Epson will be declared the winner in every category.

Steph Beckett (06:51)
Interesting.

Well,

it’s like very monopolized at this point, like, you know, like…

Gary Kayye (07:03)
I wouldn’t call it, it’s

definitely not a monopoly. Everyone tried to compete in that market. There was fair competition there and what you have is a shrinking market. It’s definitely not going to be challenge as any kind of monopoly because you still have DLP technology, right? You still have a whole different technology out there, but most people tend to prefer in a lot of applications LCD.

Steph Beckett (07:12)
Yeah.

That’s true. That’s true.

But even

people who are not in our industry, if I go like, who makes projectors? They’re like Epson, I know Epson. So.

Gary Kayye (07:31)
Yeah,

yeah, no, I get that. mean, if you go walk around college campuses, Epson projectors are everywhere. They dominate. It’s interesting. Epson interestingly dominates every category they enter. So.

Steph Beckett (07:38)
everywhere.

Gary Kayye (07:47)
Remember you heard it here first. This could be a good scoop here, Steph. When Epson launches LED, watch out because so far they’ve been a leader in every, ⁓ they will eventually, I guarantee you. They’ll eventually do it. They will do it. ⁓ I definitely believe they’ll do it.

Steph Beckett (07:50)
⁓ what?

geez. No way. No way.

I don’t think so, but all right,

I’ll eat my words. I’ll apologize to everyone who watches and also you.

Gary Kayye (08:09)
All right. When they do,

I’d watch out if I’m a manufacturer there because so far every category they’ve entered, they’ve taken the leadership position. So it might happen sooner than you realize.

Steph Beckett (08:16)
All right, well, you heard it here first.

And if Gary’s right, I have to apologize to him on air.

Gary Kayye (08:22)
You do not. But hey, check this out. This is the product. I helped launch this product kind of in a way, kind of in a weird way. ⁓ For sure, Shure sent us a release. I immediately went and grabbed the video before they even posted it or they’d even promoted it on their own social. For the Intellimix Bar Pro, which is their first video bar, they’re making their own camera now. Check this video out. This is an awesome piece.

Steph Beckett (08:36)
Yeah.

Gary Kayye (09:03)
⁓ What happened? Our producer said, you’re live again. We’ll come back to that without any explanation. So are we supposed to?

Steph Beckett (09:04)
Okay, I think that.

I think the

video, okay, the video, I don’t think the video processed how she wanted it to when she pulled it. Yes, she just needs to.

Gary Kayye (09:17)
Is she going to read it? Are we going to show the video? Okay. We’re going to show the,

all right. In the meantime is a video bar product and all in one product. And what’s interesting, we’ll show the video and just say, well, it’s interesting about this is, you know, sure has partnerships with other camera companies out there, you know, Hudley and incorporated. ⁓ but they’ve now incorporated their own, ⁓ camera inside of a video bar product. And of course their secret sauce has been the, the, the audio processing, right? I mean, you know,

Steph Beckett (09:34)
Yeah.

Mm-hmm.

Gary Kayye (09:47)
in the microphone array technology that they have. ⁓ And what’s happened here is that there’s this huge market, right, for accessories. And I hate to use that term. I don’t think that’s the right term. mean, a lot of brands use the term appliances in the categories, which I also don’t like that term because I think of refrigerator when I think of it. But I don’t know. mean, it’s more than accessories because these products are not, you know, I called it audio glue for them in the piece that I wrote up.

Steph Beckett (10:03)
Yeah.

Well then what’s your turn?

Yeah.

Damn.

Gary Kayye (10:17)
But

it’s more than that even because it used to be secondary, meaning we’d pick our projector first, we’d pick our display first, right? And then we would then pick the control system and then we’d pick all the accessories. Well, guess what? The accessories are now as important, if not more important, because the accessories are the ones that are.

Steph Beckett (10:25)
Mm-hmm. Mm-hmm.

Gary Kayye (10:43)
allowing the remote participants to feel like they’re part of the meeting. The accessories are the ones that are making it where the people in the back of the room can hear. mean, listen, I teach in a classroom that has three of the walls are glass, Steph, as you know, and it’s 40 foot. Yeah, it’s a 40 foot by 28 foot, 45 foot by 28 foot classroom. And without AV over IP technology and without really cool DSP audio processing,

Steph Beckett (10:54)
Right, I’ve seen it, yeah.

Mm-hmm.

Gary Kayye (11:12)
you would be blasting out some people in the room and not others, whereas we’re able to figure out where the weak spots are in the room for the listener based on the number of people in the room in real time, and then raise the volume of the speakers in just that one part of the room. That’s primary technology. That’s not secondary technology. You have to really kind of think this out because when you have, you know,

Steph Beckett (11:14)
Great. Yeah.

That’s true.

Gary Kayye (11:36)
Surfaces where audio is bouncing around being able to hear something is different than being able to understand it and that’s where sure has been a magical company ⁓

Steph Beckett (11:41)
That’s true. Yeah. Well,

⁓ the video is ready now. So we can go ahead and roll that and then let’s bring on our guest.

Gary Kayye (11:48)
Okay, let’s do it. I’ll shut up. Let’s play the

All right, cool.

Just play it all the way through.

Steph Beckett (12:24)
Alright.

Gary Kayye (12:25)
between that one and the first one they both seem pretty good to me but all right we got a guess right

Steph Beckett (12:27)
Yeah. Let’s go ahead and yeah, let’s bring on our guest.

So welcome everyone to welcome Josh to Rave TV. Everyone welcome him. Josh Blaylock. First of all, this is big, huge news. So congratulations. Okay.

Josh Blalock (12:40)
Thank

Gary Kayye (12:45)
Well, I’m not surprised. It’s

Josh Blalock (12:48)
You know

Gary Kayye (12:48)
big news for sure, but come on. We all knew that was gonna happen.

Josh Blalock (12:52)
We did announce the MDEP partnership with Microsoft last year, right? You could draw a few conclusions in the industry at that point, but yes, it is huge news. We’re very excited. Cannot wait to show this off in person at DIA C this next week.

Steph Beckett (12:59)
That’s true.

Gary Kayye (13:05)
Yeah, and I like the design. It is different than what other video bars, a lot of video bars out there look. I mean, you guys ⁓ went for a different aesthetic.

Josh Blalock (13:14)
We wanted to show up to the party with something truly innovative and truly useful and valuable in that. it shows in the design. When you look at it from the front, the first thing that hits you is something that’s really new for us as far as bringing a product to market. And that’s the way we approached video. And you see that right there in the design.

Gary Kayye (13:32)
Yeah,

yeah, well Steph was nice enough to write some questions here so we so we make sure we ask them I’m gonna ask the first one if it’s all right with you Steph. Is that okay? All right sure already had in tele mix products in the market. I’m just kidding Actually, I like her question I’m not gonna read exactly but what Tell us what’s new about the tele mix bar Pro other than obviously as a camera and talk about the camera a little bit to Talk about you know some of the specs

Steph Beckett (13:39)
Yeah, go ahead.

Josh Blalock (13:46)
Hahaha.

Steph Beckett (13:46)
Why are you reading it like that?

Josh Blalock (13:59)
Yeah.

Yeah, so very good point, right? We launched the Intellimix Room Kits last year, and that was kind of we’ve been in the conferencing space for a while with audio peripherals, almost accessories, if you want to use that term, right? But we brought a full room system to the market, actually multiple bundles to capture every room size. And this is the evolution of that journey. Sticking with that Intellimix processing theme.

The beauty, ⁓ one of the beauties of the Intellimix Room kits was that onboard DSP and all the really cool things that that can do for audio in the room. You guys talked a little bit about that before I came on. ⁓ And that has been carried forward into the bar, right? We wanted to extend our portfolio, get into new room types, but continue to bring that audio processing via the onboard DSP. And so that’s there. 24 microphones onboard.

⁓ It’s going to be certified at ⁓ shipping for large room spaces, right? So it’s meant for the medium and large spaces. It can fill a big room with good premium audio and pick up people throughout that room in all kinds of great ways. But then the video side of it is where we really, it was fun to roll up sleeves and do something cool and new in that space because that is new for us. What’s unique and different about that is the fact that there’s four cameras, they’re 4K.

and they bring together a collection of modes that we call Intellimix Vue. ⁓ The modes themselves are not industry net new, right? You’ve got speaker tracking capability, group framing, and what we call participant mode. Everybody gets their own little box up to four people in the room. The way that we do that though is where the innovation comes in, and that’s because two of those cameras are moved out to the very edges of the bar there. What that allows us to do is say you don’t need additional cameras in the room.

with additional cabling and setup and all that to capture those cross table shots and get optimal views of the speaker. You think about that long conference room, someone sitting halfway down, we want to zoom in on their face. Well, we do from the middle of the table, but we also have a quarter of, you know, Josh’s face right cutting off Adam’s face there. And you kind of it’s an awkward shot sometimes when you have the cameras at the side, you can now get rid of that awkward quarter face and have a nicely cropped in.

Steph Beckett (16:08)
Yeah.

Josh Blalock (16:19)
view of whoever you’re zoning in on. So that’s IntelliWix Vue.

Steph Beckett (16:22)
That’s really

cool. I wanted to know like why now was the time for sure to start building cameras into the platform instead of like, obviously like y’all will continue partnering externally for certain scenarios, but why now was the time to bring it into your own platform?

Gary Kayye (16:24)
Very cool.

Josh Blalock (16:40)
Yeah, I mean, like you said, some great partnerships already there. We’ve worked with Hudley on the Intellimix room kits. Got a camera partner program that is starting to grow and expand for those that have other choices for cameras on their rooms. ⁓ But we wanted to go the all-in-one video bar route as part of the expansion of the portfolio, right? So we needed to start doing some of that developing ourselves and bringing in some of our own Intellimix processing magic to that scene. ⁓ And the time now in terms of

being able to build a bar and bring cameras into it was, the time was ripe, think, largely due to the fact that Microsoft has launched into this MDep program over the last couple of years. It’s starting to mature a lot. You’re getting a lot more partners that are joining it. That’s bringing standardization to enterprises right there through MDep, through the security it brings, the update management that it brings. And so for us, the opportunity to…

join into that program, strengthen our relationship with Microsoft, and build a device that was based on that with our own magic sauce and our own camera system. It was just a perfect time for the market. From a customer perspective, they’ve asked for this, right? They love that we have solutions for every room size, Windows-based options, but there’s a very big segment of the market that wants the appliances, the Android side of it, for the more plug-and-play approach to rooms.

So the time, no time like the present to jump into that and begin developing something that customers are asking for.

Gary Kayye (18:14)
Joel, real quickly, talk about the DSP. ⁓ obviously that’s your heritage is audio. ⁓ And is it Dante? Is it AV over IP capable? Are you addressing any like IPMX or any of the standards? Or have you thought about some of these other options with regard to bringing audio in and out?

Josh Blalock (18:34)
Yeah, so I mean, the main goal there is the device stands on its own in a large space, right? It doesn’t need external audio. It will beautifully fill a large room all on its own with the onboard speaker and microarray with that DSP. The DSP is doing all sorts of great things as well. You’ve got the PEQ, AID verb, AID noiser, a few other ⁓ capabilities in there that we have fine tuned and honed in on that are really cleaning up the audio.

to make sure that the AI platform on the back end, it will be launching with Microsoft Teams rooms, right? That all the cool things that Co-Pilot can do there and other platforms in the future, it’s getting the best possible audio coming in. Because again, that is our heritage, good call out. ⁓ But yes, to the point that you mentioned, the way you asked about there, there are a number of ports at the back, number of ethernet ports. And so one of those future facing capabilities that we’ll have shortly after launch, ⁓

but it will be the ability to connect in ⁓ other peripherals from our audio lineup. So if you’ve got something that goes beyond your average large room and you need to, maybe an odd space, something that you just want to boost the audio pickup or audio delivery to further in that room, there will be a select device or two at a slightly future date in which you can extend the audio on that bar. But again, for your average large rooms where you want an all-in-one plug and play device,

You won’t need to do that.

Steph Beckett (20:03)
100%. So for those who, I don’t know, for whatever reason or not familiar with M-DEP, ⁓ being built on the Microsoft device ecosystem platform is a big move from you guys. So if you want to talk through a little bit about what this unlocks for IT teams, enterprise deployments, ⁓ what that’s all about.

Josh Blalock (20:22)
Absolutely. And building a large bar, you’re targeting a product that’s going to be enterprise ready for your organization in many ways. Again, ⁓ it was a no-brainer to partner with Microsoft on the MDep program. is becoming, when customers are looking to Android in this space, this is becoming a point of standardization for them. And it takes the worry for them out of security, because a lot of those early Android bar conversations from customers in the industry were…

Yeah, but it’s Android. Isn’t that kind of like my phone? That’s like there’s all kinds of security concerns. And it was a difficult conversation to have for any manufacturer building an Android based bar. ⁓ That’s where the conversation now when you’re partnered with Microsoft on M-DEP, customers are like, we already know them for building operating systems. We trust them. We trust their security background. We believe they know what they’re doing when it comes to security on M-DEP and a company that is partnering with them.

Steph Beckett (21:10)
Yeah.

Josh Blalock (21:19)
that they get that peace of mind right there. So I think that’s point number one that gets unlocked is it alleviates a bit of that security concern. The other big thing that customers were always worried about was updates. ⁓ Not just operating system updates, but product updates. How they’re delivered, the cadence at which they’re delivered, that was a concern for a lot of customers. And that again is standardized, made enterprise ready through the MDep delivery platform. So that’s kind of really the big focus and deal there.

Gary Kayye (21:48)
All right, well, look, you’re going to be at ISE, you’re going to launch it officially, physically at ISE. People, of course, have heard about it. I don’t know if you looked at my LinkedIn post, but there are hundreds of interactions with that and a lot of people are talking about it and they’re excited about it. I don’t think it was totally surprising. I think what you do with the four cameras is really unique. Suggestion for the future, something you ought to consider is having the ability to add cameras to the room wirelessly.

because you’re correct about the wire and you’re correct about, you know, USB-C. And, you know, I know that you guys have the technology to do that. So something to think about in the future.

Josh Blalock (22:26)
We’re not done building.

⁓ We have an eye on innovation for the future as well, so it’s love the feedback. Love that.

Gary Kayye (22:32)
Yep,

but it’s going to do really well. Congratulations. And I look forward to seeing it in person. And like he said, it’s, it’s, it’s for, for not for tiny rooms, it’s for medium and large rooms. It’s going to be certified. That’s as such. ⁓ he basically already hinted the fact that it’ll be certified, which means probably not just Microsoft, but also also zoom and others, ⁓ because all the platforms exist. thanks for joining us. I really appreciate it. This has been awesome.

Josh Blalock (22:35)
Thank you.

Thanks for having me.

Gary Kayye (22:59)
You can

actually read a full story and watch the video on our website at Raypubs.com. Everything is there. And of course you can go to Shure.com and search it as well. And they have some ⁓ great information about how the technology works and the angles of the camera. He’ll explain that because when you’re thinking about it with the cameras on the outside, they’re going to shoot across the table diagonally. If you kind of go there, it’ll explain to you what he’s talking about there. You get kind of a different view.

and also how video summing works. We all kind of understand the term audio. So this is sort of like video summing. ⁓ And yeah, so congratulations, Joel. We will see you at ISC. And of course, Shor is a sponsor of Rave TV and has been a sponsor since the very beginning. And one of our other sponsors has been Crestron. And I want you to watch this piece from Crestron because as Steph said, they’ve, launched a bunch of new products. So we’re going to come back with Joel from Crestron in just a minute ⁓ when we, when we get back.

Josh Blalock (23:35)
Thank you.

either.

Steph Beckett (23:45)
Mm-hmm.

All right, so that’s, yeah, let’s go ahead and bring our guest on.

Gary Kayye (24:54)
All right, let’s bring Joel on.

Joel Mullpeter, is the Senior Director of Product Marketing. Hey Joel, how are you? Good, good. Sorry that last interview went a little longer than we had planned, but you guys hosted the Engineering, a Culture of Collaboration virtual event last week. I did a shout out to Brad, asked him why I wasn’t invited. Actually, I was invited, ⁓ but it was while I was teaching, so I missed it. I was just kind of kidding with him.

Joel Mulpeter (25:06)
Good, how are you guys doing?

Steph Beckett (25:20)
I was invited. I went, don’t worry.

Gary Kayye (25:29)
He and I had this kind of like spat going on about being invited to each other’s things. And I’m excited about the event you’re having at IAC, which we’ll talk about in just a second. tell me what you guys were doing with this event.

Steph Beckett (25:34)
Right.

Joel Mulpeter (25:43)
Yeah, so we had an event, called it, as you said, engineering a culture of collaboration. We launched a bunch of really key products that we’re going to have coming to market all across parts of 2026. But the whole point there was talking about what’s changed in hybrid work. Hybrid work is obviously…

present, it’s what we do, it’s become the standard, it doesn’t change right, but what we need to do to make sure hybrid work is effective is to make sure the infrastructure, which what we do as an industry, all the products and boxes that make that work, ⁓ is ready for what’s happening now and ready for what’s happening in the future as well. ⁓ So we really position this all around the idea that our engineering products, they’re enabling collaboration in the workplace and when people are collaborating in the workspace, they’re going in for good reason, culture’s thriving, people are getting the most out the

work experiences.

Steph Beckett (26:31)
Absolutely.

So within this event, you guys announced like five new products. So I would love if you could now kind of walk us through each five of those.

Joel Mulpeter (26:41)
Yeah sure so ⁓ yeah we did release five things it feels like it was like what

Steph Beckett (26:44)
Which is crazy, by the way.

I was like, my God, I gotta write this down while I’m watching it.

Joel Mulpeter (26:50)
So yeah, really all started with the Collab computer, which is that video you saw just before this. Really that heart or that core of the hybrid meeting experience.

We really took the idea of like this compute, this device that’s running that meeting and wanted to look at how do we make this so practical and so usable both for the people in the room, but also the installers and then the IT managers that have to look after this long-term. So we spent a lot of time thinking about the inconsistent experience that can be driven as you deploy Teams rooms and Zoom rooms across many spaces, especially spaces that change in size. And we wanted to make this one size fits all that helps to do all of that. We also wanted to look at the professional AB.

side of it, right? We obviously do things like AV over IP, video extension, audio extension, all those things that control system side of things. We wanted to make sure this supported everything we needed as an industry to go beyond just a Teams rooms experience. We make sure we could extend that video. We could bring the right sources in. We could integrate things like multiple touch panels around network devices, and then also supporting things like multi-display across modern formats like USB-C. So really spend a lot of time focusing on all the IO. Sometimes it looks like a lot. The idea is it has everything you need.

all those spaces, you don’t have to use it all.

Gary Kayye (28:03)
So

your collab computes obviously kind of hints at potentially a bunch of new stuff it seems like to me. It seems like you’re going deeper into the compute and platform layer space with your ecosystem. like, I mean, it’s not just, you didn’t just take a third party product and repackage it, which is, you know, what a lot of companies have done. Talk about kind of the direction you’re going here because this is quite unique.

Joel Mulpeter (28:31)
Yeah, this is purpose-built, is probably the word. Well, you’ll see it’s used a fair bit. But yeah, it’s built by Crash Chime. You see, obviously, the Crash Chime branding on there. It doesn’t look like a PC or a compute. But inside in the core of it, there is an Intel Core Ultra processor. We’re running MPUs and AI processing in there on that Intel Core Ultra.

Gary Kayye (28:40)
Yeah.

Joel Mulpeter (28:49)
But everything outside of that is really custom built for deploying a codec or an appliance inside of an A-B space. So, you you don’t typically pick up a compute off the shelf and find a DEM Essentials port on there or the amount of HDMI and USB-C we have on there. So we really spent a lot of time thinking about what meeting room needed. Again, across that gamut of rooms and types of rooms that our customers have these days, make sure that you could consistently put that same compute in every single one of those spaces. It obviously helps the consistency of

user, right, they get that same experience every time but also from an IT and serviceability point of view and the people have to deploy these things as well which today we’re deploying more more rooms than ever before ⁓ so we need to make sure that they’re easy to do and consistent.

Steph Beckett (29:34)
Absolutely. ⁓ Talk about auto measure a little bit too.

Joel Mulpeter (29:39)
Yeah, so auto measure, a really exciting update to what we do with Automate VX, our multi-camera systems. So Automate VX obviously handling the multiple cameras in a high impact or what we often call a sightline space.

⁓ and handling those cameras and making sure that they understand where everything is so as people speak we can capture the best shot in the room. We do that with telemetry from microphones to understand where people are in the room, crunch a bunch of numbers, and then on the output of that is we’re picking shots so that we get people centered in the frame and we follow the conversation around the room. As you deploy Automate VX, there’s a lot of measuring, right? You have to sit there and measure every microphone.

Steph Beckett (30:16)
Mm-hmm.

Joel Mulpeter (30:17)
every camera because we need to be spatially aware of where everything is in that room to make those decisions. So auto measure simplifies that. ⁓ It’s that cube that you just saw pop up on the screen then that has an Oruco code on it. We call them auto measure cubes, but having an Oruco code on them, you mount that to the microphone and then you hit auto measure. And then using computer vision inside of Automate BX, we’re letting the system self collaborate, self calibrate, sorry. And it is using the cameras to scan those cubes, just sitting on each

microphone and then all those measurements that were previously manually done and now done automatically using computer vision.

Gary Kayye (30:54)
Very interesting. That’s interesting technology. It seems like you’re going for more than with this product, with this series of products, you’re going for more than just traditional meeting rooms that you have a lot of applications outside of that. And also could go into spaces that right now are not considered collaboration spaces like classrooms and others. Is that intentional or is that sort of like just accidental?

Steph Beckett (31:13)
Yeah, flex rooms.

Joel Mulpeter (31:18)
Yeah, no, it certainly could. mean, things like Automate VX, yes, makes sense for sending to a FireEnd. There’s lots of situations where we’re blending Automate VX with a broadcast system of some kind, or it’s just doing in-room video, IMag right in the room. Again, those classrooms that don’t need to send to the FireEnd or a recording for a later date, right, to LMS or something. But they’re just simply in the room itself. It’s a big space. They want to capture that and put it up on the screen. We get heaps of use cases for that with Automate VX.

Gary Kayye (31:36)
Yeah, yeah, yeah.

Alright, well that’s cool. So at ISE you’ll be in the same place you’ve always been, which is right there in hall three. Technically the booth number is H300. If you go down the escalator, you’ll see it. If you’re walking between the halls, you’ll see it. And a lot of new products. You’re going to need to take some time when planning to go to Crestron’s booth slash stand at the show. Steph, what do you think?

Steph Beckett (32:09)
Yeah, absolutely. just really quickly, Joel, like there were three more things that I wanted to really briefly touch on. Obviously we’ve got the 80 series touchscreens. Real quick, what’s new about those?

Joel Mulpeter (32:21)
Yeah, AD series touchscreens, dedicated scheduling touchscreen, dedicated UC, dedicated control, really wrapped around the three touch points of any meeting space, right? Schedule outside, run your UC call inside, and then you want to control the space. So latest generation of touchscreens, all built on M-DEP in this case as well. So yeah, this is all running on.

Steph Beckett (32:37)
Yeah, very cool. And then

last two things, I wanna talk about the new one beyond real quick. If you could walk us through that.

Joel Mulpeter (32:47)
Yeah, i12D, so kind of sitting between a standard camera or single camera and Automate VX, multiple cameras in one device, dual head, speaker tracking built in, really focused on plug and play, turnkey deployment. ⁓ Set this thing up, it in a couple of minutes and you’re running with speaker tracking, group framing, extend to other cameras over the network as well. Some really, really cool features in an all-in-one product.

Steph Beckett (33:10)
And then finally the intelligent audio devices.

Joel Mulpeter (33:14)
Yep, so a brand new audio platform, DMNAX Intelligent Audio, taking our pedigree of AV over IP, injecting that into a collaboration platform. So here we have things like a pod. This is a mic speaker pod. have other devices in this ecosystem. But the whole point here is trying to deploy audio on scale across many spaces. This is modular, grows through those spaces. Simply add more pods if you need more pods in a room. It all goes back to one central common hub called our audio processor. So you’re deploying again that common experience in every space.

Steph Beckett (33:43)
Awesome. Well, Joel, thank you so much. We will definitely see you at Crestron’s booth, is 3H300 for everyone watching. ⁓ So have a safe flight and we will see you in Barcelona. Bye Joel.

Joel Mulpeter (33:55)
Awesome seagulls there.

Gary Kayye (33:58)
Looking forward to it. There’s a lot of new stuff, like I said.

Steph Beckett (33:59)
I know, like that I cannot wait

to get my hands on all of those products. That’s this, you were right, Gary. This is like the ISE of ISEs in terms of like new things that are gonna be there. ⁓ And speaking of which, we have just a few stories that we wanted to run by everybody watching before we go. Symmetrix actually had like a pretty big announcement the other day, which was, I think it’s pronounced Cognio, which is a new software driven audio video control platform.

which they say is designed to simplify AV system design deployment operation through this code-free workflow. So I’m excited to kind of head over to this booth and kind of check that out a little bit. It’s scheduled to be available in Q2 of this year, but I would love to get a demo and exactly see how this works. What do you think?

Gary Kayye (34:52)
Yeah, no, I think the demo will probably explain it better. Another ⁓ introduction that was done this week was our last week, I should say is ⁓ Logitech launched the Rally AI camera and the Rally AI Camera Pro, which are our PTZ cameras, multi-camera cameras, ⁓ and ⁓ you can install them on the ceiling wall or in wall mount ⁓ and

Steph Beckett (35:05)
Yes, that’s the pro right there.

Mm-hmm.

Gary Kayye (35:18)
A lot of options, but it allows them to get into much larger meeting rooms, classrooms, town hall spaces. And so yeah, they’re kind of entering a larger space. mean, are there. Logitech is like the last big ⁓ peripheral only company, meaning that’s it. They’re doing very well.

Steph Beckett (35:22)
Yes.

Yeah, that’s absolutely

true. there, again, that we’ve talked about this before, Logitech is so big that they almost don’t need to get into anything else because they are just as well known in the consumer space as they are the pro AV space. And so, you know, why mess with something that has clearly worked for years upon years because everyone’s ⁓ webcams

Gary Kayye (35:49)
Yeah. Yeah.

Steph Beckett (36:07)
you know, lot of the webcams that I see everyone using the Logitech Brio, it’s like one of the only ones that’s less than $200 on the market and you know, does a really good job. as well as using the LogiDoc at people’s desks I’ve seen and plus like everyone uses Logitech keyboards and mice. Like, you know, it’s, one of those things that, ⁓ the peripherals, they just work. So why mess with perfection at this point, you know? ⁓

Last big kind of piece of news, Ames is going to officially launch IPMX as a standard this year at ISC, which I thought was pretty interesting. IPMX has obviously been around, which is Internet Protocol Media Experience. ⁓ But this is the first year it’s going to kind of be at ISC as a true blue certifiable standard, which is really, really exciting. Yeah.

Gary Kayye (36:56)
Yeah, I mean, it was adopted as a standard last year. It’s just official now and now they’re

going to come to the show for the first time of it being a standard. So yeah.

Steph Beckett (37:04)
So pretty exciting.

I’m very excited to see more things utilize IPMX. I’ve got a soft spot for it. So ⁓ we are going to watch a quick video from our last rave TV sponsor, Viewsonic, showing a little bit of their new DV LED series. And then Gary and I are gonna come back, close out our show with a few things that we don’t want you to miss this month.

Gary Kayye (38:05)
I think we’re back.

Steph Beckett (38:06)
worse obviously ⁓ okay great thank you

Gary Kayye (38:09)
I don’t think I have to unmute. Okay. I was going to say I’m

unmuted, but anyway, we got some virtual events coming up that you should go ahead and sign up for one of them because we’ve been talking a lot about ISC. Why we’ve been talking live today is a replay ISC event that Steph and I will do on February 17th at 2 PM, which will be curated ISC products. We’ll pick the best videos, best products that we shot videos of, and we’ll also do the awards for our ISC.

Steph Beckett (38:27)
Yes.

Gary Kayye (38:36)
⁓ That’ll all be and you can register by the way by you know, going to launch calm la VN CH calm It’ll be awesome because it’ll be curated and then Steph. There’s an AI we got an AI thing going knowing

Steph Beckett (38:48)
Yes, we do on February 26th. This is called AI Data and Trust. I’ve been kind of doing just one launch and learn per month on something that I think is interesting and happening in the industry. And this is the one for February. So this is going to be what system owners need to evaluate before adopting AI driven technologies. And this is one that the crowd has asked for. Someone asked me at the end of kind of an AI focused session during one of the launch weeks, they were like, I’d love

to talk a little bit more about AI and ethics. So I said, period, we’ll do it. So we’re doing that in February, so you can go ahead and sign up for that as well. So that’s it, we’re done. Our next show is gonna be next Tuesday. Well, actually Monday, we’re gonna kind of walk the show floor before it officially opens. And then Tuesday, our first official ⁓ at the show, ISERave TV. So.

Gary Kayye (39:27)
Yeah, that’s it, we’re done.

Steph Beckett (39:45)
Gary, the next time I see ya, it’s gonna be in Spain.

Gary Kayye (39:48)
Yep. I look forward to it. And thanks for joining us, everyone. We will come to you live multiple times from the show floor at ISE at least four. So join in each day and you’ll, check it out. We’ll of course put everything on LinkedIn. So if you can’t find it, just go to my LinkedIn page or go to Ray Pub’s LinkedIn page and you’ll find a link for it.

Steph Beckett (39:54)
Yep, at least four.

Yep.

Yep, sounds good. All right, bye everyone. See you in Spain.