ASB Glassfloor LED Court College Basketball Debut Brings Mixed Reviews, Advertising Potential

LED flooring is still new to competitive sports, and this year’s Big 12 basketball tournaments provided a high-profile test. The glass court lit up the 3-point line after made shots, merging live gameplay with interactive graphics. But players and coaches raised concerns about traction, prompting the conference to switch back to traditional hardwood for the […]

ASB Glassfloor LED Court College Basketball Debut Brings Mixed Reviews, Advertising Potential

Disguise and ASB GlassFloor Announce Official Partnership to Upgrade Sports Courts Into Digital Platforms for Fans, Teams and Sponsors

Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will enable coaches to visualize ball tracking data as well as players’ live positions, movement speed and performance metrics right on the playing surface, allowing teams to win more matches. The technology will […]

Disguise and ASB GlassFloor Announce Official Partnership to Upgrade Sports Courts Into Digital Platforms for Fans, Teams and Sponsors

The Way the Ball Bounces: AV Style

For the very first time, the world governing body for basketball allowed a state-of-the-art court with an interactive video floor. In Madrid, the site of the FIBA Under-19 Women’s Basketball World Cup 2023, players dribbled over an innovative ASB GlassFloor. While fans didn’t “dribble” in the same way, their mouths were certainly left agape. The […]

The Way the Ball Bounces: AV Style