Symetrix Expands Audio-Technica Benelux Partnership to Belgium and Luxembourg

Symetrix announced the expansion of its exclusive distribution partnership with Audio-Technica Benelux to include Belgium and Luxembourg. Symetrix said that the expanded agreement builds on the companies’ existing relationship in the Netherlands and strengthens Symetrix’s presence and local support across the entire Benelux region. Through the expanded partnership, customers in Belgium and Luxembourg will gain […]

Symetrix Expands Audio-Technica Benelux Partnership to Belgium and Luxembourg

Audio-Technica Launches BP880R Contact Transducer

Audio-Technica launched the BP880R Contact Transducer, a specialized microphone with waterproof performance consistent with IPX7 standards. The solution is designed to capture impact and surface vibrations that can add a new dimension to sports broadcasts, film productions, field recording, theater and other professional audio applications. The company said that BP880R aims to address capturing sounds […]

Audio-Technica Launches BP880R Contact Transducer

Almo Pro AV Now Accepting Orders for Audio-Technica D50 Wireless System

Almo Pro AV is now accepting orders for Audio-Technica’s D50 Digital UHF Wireless System, with shipping models expected at the end of September. Audio-Technica introduced the D50 at InfoComm 2026. The system is designed for high-density RF environments and applications including corporate AV, education, government, houses of worship, theaters and other live sound environments. The […]

Almo Pro AV Now Accepting Orders for Audio-Technica D50 Wireless System

Rants & rAVes — Episode 1538: How Audio-Technica Is Designing for Workflows, Not Just Products

Customers aren’t just evaluating individual products anymore — they’re looking for complete solutions. In this episode of Rants & rAVes, Audio-Technica‘s Mark Donovan and I discuss the trends that emerged at InfoComm 2026, including ecosystem compatibility, networked AV and why workflow has become one of the biggest differentiators in commercial audio. 

Rants & rAVes — Episode 1538: How Audio-Technica Is Designing for Workflows, Not Just Products

InfoComm 2026 Opens with Microsoft Keynote, Media Day and New Industry Initiatives

Microsoft keynote, inaugural Media Day, analyst briefings, and the launch of RESIDE set the tone  Las Vegas, NV – June 17, 2026 – InfoComm 2026 officially opened its exhibits today at the Las Vegas Convention Center, bringing together thousands of professionals from across the AV, IT, broadcast, and integrated experience industries to explore the technologies […]

InfoComm 2026 Opens with Microsoft Keynote, Media Day and New Industry Initiatives

InfoComm 2026 Debuts First-Ever Media Day with Curated Press Tours Showcasing Breaking Industry Announcements

FAIRFAX, Va. June 2, 2026 — InfoComm 2026, the largest professional audiovisual trade show in North America, will debut its first-ever Media Day on Wednesday, June 17, a new, curated experience designed to give attending media and analysts early access to the most significant announcements, innovations and industry developments at this year’s show. Media Day […]

InfoComm 2026 Debuts First-Ever Media Day with Curated Press Tours  Showcasing Breaking Industry Announcements

Paragon 360 Completes Renovation of First Missionary Baptist Church

Paragon 360 officially completed the renovation of First Missionary Baptist Church in Huntsville, Alabama. The company partnered with Ethridge builders as a general contractor to complete the upgrades. The project aimed to restore the space and create a multi-generational, modern environment after a flood devastated the sanctuary in 2023. Paragon 360 said that the project […]

Paragon 360 Completes Renovation of First Missionary Baptist Church

Audio-Technica Showcases New Broadcast Audio Solutions at NAB Show 2026

Audio-Technica is exhibiting a range of broadcast audio solutions at NAB Show 2026, including several new microphones introduced this year, at booth C6316. Among the latest products are the ATV-SG1 and ATV-SG1LE on-camera shotgun microphones, designed for videographers and content creators using DSLR and mirrorless cameras. The compact microphones are intended to deliver natural, high-fidelity […]

Audio-Technica Showcases New Broadcast Audio Solutions at NAB Show 2026

Extron and Audio‑Technica Introduce New Solutions to Enhance Microsoft Teams Meetings

Extron and Audio-Technica announced that their design solutions devices, certified for Microsoft Teams, now include DTP3 CrossPoint matrix switchers, the ATND1061 and Engineered Sound wireless microphones from Audio-Technica. The companies said the technology is designed to deliver a robust Microsoft Teams meeting experience in larger spaces. The Audio-Technica ATND1061 microphone is engineered to ensure that […]

Extron and Audio‑Technica Introduce New Solutions to Enhance Microsoft Teams Meetings

Extron and Audio‑Technica Introduce New Enterprise Solutions Certified for Microsoft Teams

Anaheim, California (March 24, 2026) – Extron and Audio‑Technica are pleased to announce that their popular Design Solutions devices, Certified for Microsoft Teams, now include DTP3 CrossPoint matrix switchers and the ATND1061 and Engineered Sound Wireless microphones from Audio‑Technica. Extron has worked with Audio‑Technica and Microsoft to deliver the technology needed for a robust Microsoft […]

Extron and Audio‑Technica Introduce New Enterprise Solutions Certified for Microsoft Teams

Record-Breaking Live Broadcast Achieved with Clear-Com at the ADAC RAVENOL 24h Race at Nürburgring

The recent ADAC RAVENOL 24h Race at Germany’s legendary Nürburgring circuit marked a milestone for live broadcast production, and Clear-Com® played a pivotal role in keeping the entire operation connected. With nearly 28 hours of continuous coverage, the production broke the record for the longest live TV sports broadcast, supported by an extensive Clear-Com communications […]

Record-Breaking Live Broadcast Achieved with Clear-Com at the ADAC RAVENOL 24h Race at Nürburgring

Mastering Classroom Audio: Best Practices for Clear Communication in Any Learning Space

THIS IS A PROMOTED POST In AV, you probably hear the saying all the time: “You can have a meeting with no camera, but you can’t have a meeting with no audio.” We live and breathe this saying at this point. In education settings, while it may not be repeated as often, it’s the same […]

Mastering Classroom Audio: Best Practices for Clear Communication in Any Learning Space

Audio-Technica Details New Technica Base Product Portal

Audio-Technica unveiled Technica Base, a new online technical resource center designed to give system integrators, consultants and professional AV specialists streamlined access to A-T commercial audio product information. Technica Base offers technical product information, relevant downloads, and other resources to support the specification and deployment of Audio-Technica solutions for commercial audio applications, perfect for accessing […]

Audio-Technica Details New Technica Base Product Portal

Audio-Technica Now Has Q-SYS Certified Plugin for the System 20 PRO

Audio-Technica has released a Q-SYS Certified plugin for its System 20 PRO Digital Wireless System, allowing integration and setup through the Q-SYS Designer software. The update brings System 20 PRO into the Q-SYS Ecosystem, simplifying network configuration and control for integrators and end users. The Q-SYS certification ensures compatibility and ease of use, offering remote […]

Audio-Technica Now Has Q-SYS Certified Plugin for the System 20 PRO

Audio-Technica System 20 is the Entry-Level Solution for Schools; Engineered Sound Wireless is for Lecture Halls

Audio-Technica introduced a range of wireless microphone systems tailored to both K–12 classrooms and higher education lecture halls. Each solution is designed to improve speech intelligibility, ease deployment and scale across various learning environments. System 20 PRO Targeted at entry-level applications, the System 20 PRO operates on the license-free 2.4 GHz spectrum — making it […]

Audio-Technica System 20 is the Entry-Level Solution for Schools; Engineered Sound Wireless is for Lecture Halls

Rants & rAVes — Episode 1428: Audio-Technica’s Upgrades That Listen

In this episode of Rants & rAVes, I talk with Mark Donovan, director of commercial applications at Audio-Technica, about what the company is bringing to InfoComm. From upgrades to its ceiling array microphone to its the Engineer Sound Wireless system — the big sibling to System 20 Pro — Mark shares what attendees can expect […]

Rants & rAVes — Episode 1428: Audio-Technica’s Upgrades That Listen

LAVNCH WEEK 11 Kicks Off — Here’s What You Missed on Day One

Hi, friends! We kicked off LAVNCH WEEK 11 with a stacked lineup of sessions, panels and product spotlights — and Day One did not disappoint. From state-of-the-market insights to tech that’s transforming classrooms, it was the perfect mix of forward-looking strategy and hands-on ProAV innovation. We had a packed schedule, and trust me, you don’t […]

LAVNCH WEEK 11 Kicks Off — Here’s What You Missed on Day One

Audio-Technica Strengthens Systems Solutions Group with Key Promotions and Strategic Sales Expansion

Audio-Technica has announced a series of strategic organizational changes and leadership promotions within its Systems Solutions Group (SSG), aimed at streamlining operations and enhancing service capabilities across North and Latin America. The announcement was made by Mark Humrichouser, Vice President, Systems Solutions Sales and Marketing, Professional Products. As the company expands its presence with national […]

Audio-Technica Strengthens Systems Solutions Group with Key Promotions and Strategic Sales Expansion

Audio-Technica Debuts ATM355VF Compact Cardioid Condenser Clip-on Microphone

Audio-Technica unveiled the ATM355VF compact cardioid condenser clip-on microphone, designed for professional live and studio use. The ATM355VF features a high-sensitivity microphone that delivers “clear and balanced audio reproduction,” capable of handling sound pressure levels of up to 148.5 dB SPL. Its cardioid polar pattern ensures excellent frontal sensitivity for advanced feedback control while isolating […]

Audio-Technica Debuts ATM355VF Compact Cardioid Condenser Clip-on Microphone

Snap One Expands Portfolio with New Brands Including Yealink and Audio-Technica

CHARLOTTE, N.C. December 5, 2024 – Snap One, now part of ADI, is pleased to announce the addition of office communication and collaboration solutions from Yealink and Audio-Technica to its product portfolio. This expansion is a direct result of the integration of Snap One and ADI and marks a strategic step into the conferencing space, further […]

Snap One Expands Portfolio with New Brands Including Yealink and Audio-Technica

Audio-Technica’s TECHNICA HOUSE — New York: a Collaboration Space for Creatives

Audio-Technica opened TECHNICA HOUSE – New York, a unique marketing salon dedicated to connecting the various artistic communities — music, art, fashion, cuisine, and more — that make the city sing. This one-of-a-kind collaboration space, located in the heart of SoHo, sparks creativity by celebrating both the Japanese aesthetic and Audio-Technica’s human-centered “Always Analog” philosophy. […]

Audio-Technica’s TECHNICA HOUSE — New York: a Collaboration Space for Creatives

Audio-Technica Ships System 20 PRO and We Have a Video of It!

Audio-Technica is now shipping the System 20 PRO, a self-managing 2.4 GHz digital wireless system that is scalable to 20 channels of audio – regardless of where you set it up. The system overcomes many challenges of conventional wireless microphones, such as TV station interference and frequency coordination, complex intermodulation calculations, and remote antenna cabling. […]

Audio-Technica Ships System 20 PRO and We Have a Video of It!

Audio-Technica Releases New Headphone Design Crowdsourced From Its Fans

Audio-Technica announced the winning limited edition color design of the fan-favorite ATH-M50x and ATH-M50xBT2 headphones. The winning design was chosen by fans. After more than a decade of limited-edition color models of the ATH-M50x, Audio-Technica let fans custom design the 2024 color. The designs were created through the special interactive “LAB M50x” experience website, where […]

Audio-Technica Releases New Headphone Design Crowdsourced From Its Fans

Navigating the Current Landscape of Classroom Audio

The landscape of classroom audio systems in both K-12 and higher education settings has undergone a significant transformation in recent years. Advances in technology and evolving educational needs have driven this change, making audio systems critical for enhancing teaching efficacy and student engagement. This article explores current trends and challenges in classroom audio technology, focusing […]

Navigating the Current Landscape of Classroom Audio

Audio-Technica Adds Three New System Solutions Territory Managers

Audio-Technica announced three new hires in its System Solutions team: Michael Combs as Pacific Northwest Territory sales manager, Jason Ingle as Northern California Territory sales manager and Matthew Jensen as Southern California Territory sales manager. The company says they will be charged with identifying opportunities in the ProAV market and collaborating with other arms of […]

Audio-Technica Adds Three New System Solutions Territory Managers

Audio-Technica Adds ATDM-1012 Digital SmartMixer

Audio-Technica has expanded its range of Digital SmartMixer products with the introduction of the ATDM-1012. The ATDM-1012 Digital SmartMixer is for a wide variety of installed audio applications where mix-minus operation or audio pickup from specific zones within a space is required. The ATDM-1012 is a 14 input / 12 bus matrix mixer featuring 10 […]

Audio-Technica Adds ATDM-1012 Digital SmartMixer

Audio-Technica Intros Table-Top ES964 Boundary Array Microphone

Audio-Technica introduced the ES964 boundary array microphone, the latest addition to the brand’s line of Engineered Sound solutions. The company says the table-top ES964—developed for companies concerned about audio quality for small-group online conferences and considering installing or expanding shared or permanent conference spaces—provides audio for multi-person video conference environments. Audio-Technica says the ES964 employs […]

Audio-Technica Intros Table-Top ES964 Boundary Array Microphone

Audio-Technica Adds Audio-Technica LINK

Audio-Technica announced the release of its new Audio-Technica LINK proprietary communication protocol for digital interconnection of compatible A-T Commercial Audio microphones and mixing solutions. The company says the Audio-Technica LINK transmits uncompressed multi-channel digital audio and control information via category cables with minimal latency. According to the company, Audio-Technica LINK is natively supported by Audio-Technica’s […]

Audio-Technica Adds Audio-Technica LINK

Audio-Technica Adds Mark Humrichouser as VP of Solutions — Former Shure Global Sales Director

Audio-Technica announced the appointment of Mark Humrichouser as its vice president of system solution sales/marketing for Americas, professional products. In this new position, Humrichouser will spearhead sales and marketing initiatives for system solutions and professional products for all the Americas including the U.S., Canada and Latin America. Additionally, he will assume leadership of the broadcast […]

Audio-Technica Adds Mark Humrichouser as VP of Solutions — Former Shure Global Sales Director

Audio-Technica Details AT-UMX3 Livestreaming USB Audio Mixer

Audio-Technica announced the AT-UMX3 livestreaming USB audio mixer — Audio-Technica’s first USB audio mixer for streaming and other applications. Audio-Technica says the AT-UMX3 is a compact, desktop audio mixer equipped with all the functions needed for livestreaming. The AT-UMX3 is basically an all-in-one interface with one XLR / 1/4-inch microphone input, two LINE inputs and […]

Audio-Technica Details AT-UMX3 Livestreaming USB Audio Mixer

Rants & rAVes — Episode 1326: Audio-Technica Will Show Enhancements to Its ATND1061 Beamforming Ceiling Array Microphone at InfoComm 2024

My latest videocast episode features Audio-Technica’s applications engineering manager, Mark Donovan, to talk about the company’s plan at InfoComm 2024. In addition to introducing a totally new product line, Audio-Technica will show and demo new enhancements to its ATND1061 Beamforming Ceiling Array Microphone in its booth C5619 in Las Vegas June 12-14. Watch this, to […]

Rants & rAVes — Episode 1326: Audio-Technica Will Show Enhancements to Its ATND1061 Beamforming Ceiling Array Microphone at InfoComm 2024

Audio-Technica Shows New AT2040USB Hypercardioid Dynamic USB Microphone

Audio-Technica debuted the AT2040USB Hypercardioid Dynamic USB Microphone — a recent addition to A-T’s comprehensive lineup of 20 Series content creation products. The AT2040USB microphone combines the broadcast-quality performance of the AT2040 dynamic microphone with plug-and-play USB Type-C functionality, making it easy for podcasters, streamers and other content creators to achieve professional results, according to […]

Audio-Technica Shows New AT2040USB Hypercardioid Dynamic USB Microphone