Bose Professional officially announced that it has acquired Fulcrum Acoustic, a Massachusetts-based manufacturer of loudspeakers, amplifiers and immersive audio systems. Fulcrum will continue to operate under its own brand and maintain its products, customer support, service and partner relationships. “We’ve admired Fulcrum for years — not just for its exceptional products, but for the way […]

Bose Professional announced the continued expansion of its global hybrid sales model by welcoming Peats Wholesale Ltd. in Ireland.  Bose said Peats joins the company as part of its growing hybrid sales model, integrating in-house sales leadership and engineering with a network of worldwide distributors. According to Bose, the strategic evolution is designed to deliver […]

Bose Professional officially launched the ShowTime STS118E, an installation-grade, 18-inch subwoofer designed to provide deep, immersive bass for Bose Professional systems in both indoor and outdoor applications. “ShowTime STS118E gives our customers an easy way to add serious low-frequency energy to the systems they already trust,” said John Maier, CEO of Bose Professional. “It expands […]

Bose Professional officially unveiled a preview of its new global brand identity, 802 LABS, and shared plans for a phased transition beginning in February 2027. The company said that during the transition, Bose Professional customers and partners can expect continuity across products, support, service and business relationships. The company will work closely with channel partners, […]

Boston, MA— June 17, 2026— Bose Professional, a developer of world-class audio experiences, will showcase its award-winning pro audio ecosystem and preview upcoming releases at InfoComm 2026 (Booth N6645) from June 17–19 at the Las Vegas Convention Center. Visitors to the booth will also experience a brand showcase connecting the company’s legacy of innovation with […]

Almo Pro AV will present at InfoComm 2026, introducing new executive leadership, hosting networking events, delivering technical educational sessions and highlighting its support for industry-focused philanthropic initiatives. The company introduced James Salter as the new Vice President of Vendor Marketing, bringing over two decades of experience across the Pro AV and technology industries, including leadership […]

FAIRFAX, Va. June 2, 2026 — InfoComm 2026, the largest professional audiovisual trade show in North America, will debut its first-ever Media Day on Wednesday, June 17, a new, curated experience designed to give attending media and analysts early access to the most significant announcements, innovations and industry developments at this year’s show. Media Day […]

Powersoft officially announced that it is renewing its long-term technology partnership with Bose Professional. Under the agreement, Bose Professional will continue to market the PowerShareX four-channel amplifier series, including the PSX1204D, PSX2404D and PSX4804D, which are built on Powersoft’s amplification technology. “Bose Professional is one of the most trusted names in professional installed sound, and […]

ISE 2026 showcased a wide array of AV innovations. With new product launches, next-level innovations and surprise announcements, the show was unforgettable. The rAVe [PUBS] team gathered over 2,300 videos of the latest solutions, as well as podcasts, photos and news coverage of hundreds of products. You can find it all on our ISE Microsite. […]

Bose Professional announced the launch of the DesignMax DM12SE, the largest member of the DesignMax loudspeaker family. The company said that the new product has the power and durability demanded by performance spaces, retail stores, hospitality venues and houses of worship. The product features a 12-inch coaxial transducer and a point-source design that physically aligns […]

Bose Professional announced it will showcase its ecosystem of loudspeakers, electronics and software at ISE 2026. The company said ti plans to highlight new solutions that make it easy for integrators and designers to deliver exceptional sound. The exclusive preview of the DesignMax DM12SE, which is a 12-inch coaxial surface-mount loudspeaker, will take place at […]

From restaurants and gyms to stadiums and villas on Lake Como — Bose Professional is bringing immersive sound to every corner of the AV world. I speak with Justin O’Connor about the innovations driving this shift and how integrator feedback is shaping the future of pro audio. 

Bose Professional has expanded its presence in the Nordic region with the appointment of Lighthouse Entertainment Ltd. as its exclusive distributor in Finland. The agreement enhances Bose Professional’s ability to serve integrators, venues and system designers with localized sales, support and training. Lighthouse Entertainment brings more than 30 years of experience in Finland’s entertainment technology […]

THIS IS A PROMOTED POST Audio is no longer an afterthought in AV installs — and for that, we’re all grateful. As much as I’d like to say everyone just came to their senses one day, the real trend driving audio’s rise is our obsession with immersive experiences. What used to feel futuristic is now […]

Bose Professional has announced two major leadership promotions aimed at accelerating innovation and expanding its global presence. Matt Calhoun has been promoted to chief operating officer, and Shawn Watts has been named vice president of product. The appointments come as Bose Professional continues to define its identity as an independent company focused exclusively on the […]

THIS IS A PROMOTED POST How a high-performance demo and development space brings Bose Professional’s full portfolio—and philosophy—to life Bose Professional launched 20+ new products in just two years—shaped by feedback from the field and designed to make life easier for integrators, consultants, and system designers. That means faster innovation, purpose-built software, and features that […]

THIS IS A PROMOTED POST Rebuilding Bose Professional started with listening. We talked to integrators, consultants, and system designers around the world—and then got to work. Today, Bose Professional is 100% focused on your world. That equals faster innovation, reliable inventory, and real support from real people. See it all come together on one of […]

THIS IS A PROMOTED POST Great gear is expected. What makes the difference is a team that listens, understands your challenges, and knows how to deliver. From leadership to regional support, the Bose Professional team knows the AV industry—because they’ve lived it. Bose Professional works closely with customers to solve real-world problems—and they use those […]

THIS IS A PROMOTED POST At Bose Professional, we’re proving what’s possible when a legacy brand moves with the agility of a startup. Now fully independent, we’ve rebuilt our operations from the ground up—streamlining logistics, expanding global support, and reducing delays to give integrators more control and confidence in every project. Learn what you can […]

THIS IS A PROMOTED POST Bose Professional exists to serve the unique needs of the AV industry—every product, platform, and partnership is purpose-built for performance, reliability, and ease. This kind of attention to detail amplifies environments worldwide with the power of scene-setting audio. Read how great system design and clear, detailed sound set the stage […]

Bose Professional, independent developer of world-class audio experiences designed to transform any space, today announced the appointment of Joe Falcão as Chief Financial Officer. Falcão brings more than 20 years of international financial leadership to the role, having previously guided high-performing teams across the retail, e-commerce, telecom, and healthcare industries from offices around the world. […]

OpenAV Cloud has expanded its coalition with the addition of industry players including Adobe, Appspace, Sharp and Bose Professional. The initiative aims to build an open, interoperable and customer-first AV ecosystem spanning the entire value chain — from manufacturers to integrators to end users. According to the organization, OpenAV Cloud enables deployment of interoperable devices […]

The results are in! The 2025 rAVe Readers’ Choice Awards winners have officially been named, and once again, it’s all thanks to you — the AV community. Every nomination and vote came straight from the people who live and breathe this industry every day. No sponsors. No pay-to-play. Just real recognition for the companies and […]

Bose Professional announced the Forum series multipurpose loudspeakers. The Bose Professional Forum series is available in 8-inch and 12-inch coaxial models, Forum FC108 and Forum FC112 are designed for fast and easy installation on projects where a small footprint, high output, and consistent sound are a priority. High-excursion drivers deliver up to 132 dB max […]

Bose Professional is now shipping the Veritas series of smart mixer amplifiers designed for background and foreground music, paging and multimedia applications in small- to medium-sized commercial spaces. All Veritas amplifiers feature Bluetooth 5.0 connectivity for greater range, lower latency and more reliable streaming. Each unit includes an OLED screen with an embedded QR code […]

Bose Professional has opened its new global headquarters in Hopkinton, Massachusetts, a 50,200-square-foot facility that houses office space, engineering labs, a corporate museum, and an immersive Experience Center. The project included architectural design by OTJ Architecture, construction by J. Calnan & Associates, and acoustic consulting from Acentech. The facility consolidates Bose Professional’s corporate functions following […]

Bose Professional has appointed AV Partner AS as its sole distributor in Norway. The move is part of the company’s broader efforts to expand its presence across Scandinavia and Europe. AV Partner AS, based in Oslo and part of the Midwich Group, will handle distribution of Bose Professional’s portfolio of loudspeakers, portable PA systems, amplifiers, […]

Edge has added Bose Professional to its growing roster of Preferred Manufacturer Partners (PMPs). Bose Professional, known for its premium audio solutions across commercial spaces, houses of worship, hospitality venues and more, joins the Edge network to expand its reach to integrators. “We are excited to welcome Bose Professional to the Edge membership,” said Patrick […]

ISE 2025 delivered an unforgettable showcase of innovation. The show floor buzzed with cutting-edge technology, major product launches and plenty of unexpected surprises. As always, the rAVe [PUBS] team was on-site, visiting every booth to capture the latest innovations — more than 2,446 videos, along with photos, podcasts, and hundreds of product news stories. You […]

Bose Professional announced the appointments of Rick Renner as regional sales manager for the Central US region and Tim Valley as regional sales manager for the Western US region. Katie Stewart will be managing the Eastern US region, as part of Bose Professional’s three-region approach to sales in North America. These strategic hires and appointments […]

Built In, an online community for startups and tech companies, today announced Bose Professional has been included in the list of the Best Places to Work in Boston. The annual Best Places to Work awards program includes companies of all sizes, from startups to enterprise, and honors both remote-first employers as well as companies based […]

Bose Professional has named John Born as Product Management Director for Ecosystems and Emerging Technology within its Product Development team. In this role, Born will lead the development of new audio technologies. Born brings 20 years of experience in product innovation and development, including a tenure at Shure Incorporated, where he directed product and innovation […]