The Digital Signage Summit is returning to the Hilton Munich Airport for its 20th anniversary edition. The conference is designed to drive exchange between senior executives, technology leaders and brands in the digital signage industry.

To mark the anniversary, The DSS 2026 will look at breakthroughs that have shaped the industry over the past 20 years and look ahead to what will define the next decade.

The event began in 2006, born at the Systems IT trade fair, and had just 40 guests. By 2014, attendance reached 350 industry representatives. In 2015, ISE acquired a majority stake in the series.

“Reaching 20 years is a remarkable milestone for The Digital Signage Summit. What began as a small gathering of industry professionals has grown into the definitive platform for strategic insight, innovation, and collaboration, “ says Mike Blackman, managing director of Integrated Systems Events. “The DSS continues to connect the leaders shaping the future of digital signage worldwide, and this anniversary edition reflects both the evolution of the market and the opportunities ahead.”

The DSS series has expanded through sister events like DSS MENA in Dubai in 2025 and DSS events at InfoComm shows in North and Latin America. The DSS now attracts business leaders from around the world, alongside major brands.

“The DSS has always been about more than just digital signage. It’s about strategy, connection, and driving meaningful business outcomes,” says Florian Rotberg, founder and owner of invidis consulting GmbH. “Looking back over two decades, it’s incredible to see how the industry has matured, and we’re excited to bring together the brightest minds and innovators to explore what the chapter of digital signage will hold.”

The 20th anniversary edition of The DSS will center around the following themes: Managed Signage, Digital Signage in Retail and Beyond, Converged Communications, Operating Systems and Cyber Security, Green Signage, Future-Proofing Digital Signage, AI in Signage, The Future of CMS and Retail Media.

The anniversary keynote, “20 Years on Screen: The Stories, the Shifts, the Future,” will focus on reflecting on the industry’s evolution and highlighting the pivotal moments.