Elysium LED officially announced a series of strategic appointments designed to accelerate the company’s growth and strengthen its position in the proAV market.

Angela Coster, Mark Miller, Kit Shugrue and Scott Oranen join founder and president Kirt Yanke, bringing expertise in creative brand development, dvLED product strategy, sales growth, experiential communications, channel development and business expansion.

Elysium LED officially launched two months ago with the mission to redefine the possibilities pof LED display technology through creatively engineered visual experiences.

The company said that as Brand Manager, Angela Coster has played a key role in shaping Elysium LED’s identity and developing its branding and creative positioning. Coster brings more than 25 years of experience in creative advertising across major campaigns, experiential projects and large-scale visual storytelling environments. Coster will lead content creation and storytelling initiatives at InfoComm.

“It’s been a rare opportunity to be involved right from the ground floor,” said Coster. “We’re building something from a blank page and that kind of freedom is energizing. Initially it started with creating a website. Then it evolved into an entire brand universe. We saw that as fundamental for such a visual industry and a product category that is rapidly transforming into experiential infrastructure and immersive showcases.”

Mark Miller joins Elysium LED as marketing manager. Miller reunites with Yanke after their time working together at NEC Display Solutions. He will oversee product marketing strategy, specification development, collateral creation and product communications for the company.
Miller joined the company earlier this month and will focus on supporting strategic market positioning ahead of InfoComm 2026.

“What Elysium brings to the table is the personality and people behind the brand,” said Miller. “We’re highly consultative, technically experienced and focused on tailoring solutions around customer needs. All communications come from an honest, trustworthy source.”

Kit Shugrue joins the company as sales and business manager. Shugrue comes from a background in AV, digital signage, retail media, broadcast and integrated technology environments.

Shugrue previously served as regional sales manager at NEC, helping to support business expansion. Elysium LED said that his focus will include identifying new business opportunities, working closely with architects, designers, integrators, consultants and contractors, developing emerging LED application markets and supporting customers.

The difference between Elysium and others in the industry is really quite vast,” said Shugrue. “The ability to design and create truly bespoke LED experiences opens people’s eyes to what’s possible. It’s inspiring technology that solves artistic challenges in completely new ways and that’s fundamental to me from a creative and professional perspective.”

Scott Oranen has been appointed as sales and business development manager, bringing over three decades of technology experience in transportation, corporate, retail and commercial markets. The company said that Oranen will focus on business growth across the South Central United States. Oranen previously held senior sales and account management roles at Apple.

“I’ve always worked within large organizations, so joining a nimble company with fresh energy and ambition is incredibly exciting,” said Oranen. “The companies succeeding in dvLED are the ones fully dedicated to the category and passionate about doing it properly.”

Elysium LED will showcase its latest technologies and upcoming product announcements during InfoComm 2026.

“I’m proud of the team we have created. Elysium LED was born out of a need for something different in the market. Customers want more from LED technology – not just performance, but creative flexibility and flawless execution. We’re entering an exciting growth stage with new products launching soon and showing exclusively at InfoComm,” said Kirt Yanke, President of Elysium LED.